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The Battle to Do Good: Inside McDonald's Sustainability Journey
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The Battle to Do Good: Inside McDonald's Sustainability Journey

4.64  ·  Rating details ·  11 ratings  ·  3 reviews
Hardcover, 316 pages
Published January 19th 2019 by Emerald Publishing Ltd
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4.64  · 
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 ·  11 ratings  ·  3 reviews


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Andrew Langert
Feb 09, 2019 rated it it was amazing
Shelves: best-of-2019
The author of this book is my brother, but I bought my own copy of the book and nobody forced me to read it. One of Bob's son-in-laws, knowing that I rate and review everything I read, kidded that he heard I might give Bob's book "only" 3 stars. I laughed, knowing that I would probably rate it 5 stars no matter what. But I will say this: this is a LEGITIMATE 5-star book. And I will explain why.
Bob spent 4 years writing this book. That seemed like a long time. I wondered what was taking so long,
...more
Laurakmec
Jan 21, 2019 rated it it was amazing
The Battle to do Good was an excellent read. Honest, thought provoking, and very well-written.

The author, who worked at McDonald's for 25+ years, does a great job of walking us through the major issues that came up during his tenure, and what McDonald's did to combat them. It was a real first-hand look at his experience working with NGOs and internal colleagues, the good AND the bad (I was amazed at some of the stories he told!) It was super interesting, and felt very honest.

The book is academi
...more
Sam Wildman
Feb 23, 2019 rated it it was amazing
This book is a must read for anyone who wants to learn more about sustainability across food chains. Bob’s story is unique and intriguing, and even though I’ve known Bob for many years, I still learned fun facts about his journey. I’m energized and excited to put some of the hard knock nuggets to practice in my own journey.
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