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The Carrot and the Stick: Leveraging Strategic Control for Growth
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The Carrot and the Stick: Leveraging Strategic Control for Growth

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In today's world of interconnected and "always-on" information, companies that succeed are those that compete by leveraging strategic control points. A strategic control point is a part of a market that, if controlled by one party, can be used to leverage power elsewhere. This can occur throughout the supply chain, in a related business, or even in an unrelated market

The
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Hardcover, 264 pages
Published February 3rd 2020 by Rotman-Utp Publishing
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William Putsis focuses on the empirical application of game theoretic models of competition, competitive strategy, the marketing of private-label products, new product diffusion and product line strategy, international marketing, advertising and communications research, and sports marketing.

His numerous scholarly articles have been published in top journals, and he serves on the editorial board of
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