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Смысл жизни и его маркетинг

4.25  ·  Rating details ·  12 ratings  ·  1 review
Название книги кажется противоречивым, так как "смыслом" считается истина, а "маркетинг", по мнению большинства, есть ложь. Автор предлагает разрешить этот парадокс через логику "принятия решений о себе". Состояния, которые мы ценим - стоят усилий для их проживания. Изложенный здесь подход "feel-native marketing" применим как для людей, так и для организаций. Не стоит ...more
Hardcover, 348 pages
Published November 2018 by Brand Book Publishing
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Cherniakhivska
Nov 21, 2019 rated it liked it
Shelves: business, motivation
дочитала книжку, яку підтримала на Спільнокошті. Тож там навіть моє ім'я вдруковане в списку читачів. Книжка приємна, тема мені подобається, як написано - теж. Розділи від авторки читала з задоволенням, а вставки-діалоги з бізнесменом були значно менш цікаві. Буду далі міркувати над своїми цінностями.
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