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Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell

4.08  ·  Rating details ·  1,277 ratings  ·  158 reviews

The team behind How Google Works returns with management lessons from legendary coach and business executive, Bill Campbell, whose mentoring of some of our most successful modern entrepreneurs has helped create well over a trillion dollars in market value.

Bill Campbell played an instrumental role in the growth of several prominent companies, such as Google, Apple, and Intu

Kindle Edition, 240 pages
Published April 16th 2019 by HarperBusiness
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4.08  · 
Rating details
 ·  1,277 ratings  ·  158 reviews

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Steve Sarner
I read a lot of books on leadership, management and business in general. Trillion Dollar Coach was fantastic and has earned a spot on my top 10 list.

I was particularly excited to read Trillion Dollar Coach because I've always had tremendous admiration for Bill Campbell and the amazing relationships and accomplishments he had in forming much of the interactive age of Silicon Valley. In fact, I don’t know that there is anyone who comes close to being so involved and connected with so many of th
Philip Joubert
This book fails both as a biography and as a playbook. It's thin on details and the rose-coloured lens of Bill makes it read more like a eulogy.

Evidence would suggest that Bill Campbell was an excellent coach. This book does not capture his playbook in a meaningful way and I learned very little.

It’s filled with stories of Bill being a hero without any description of what he really did. It contains such useless statements as: Bill swore a lot and could come across as a bit rough, but that’s fine
Frederico Cabral
May 02, 2019 rated it did not like it  ·  review of another edition
I had mixed feelings about this book. After a few pages I started to wonder, why did Eric decide to write it? Would it be a courtesy for Campbel? Or just a way to share Campbel's wisdom and coach techniques to a broader public? Regardless of the reason, Eric failed on both.

I wasn't expecting a profile so well described as Leonardo da Vinci by Walter Isaacson, but I wasn't expecting something so poorly written as this neither. There is not even his family involved.

Is there any take away from Bil
Mridul Singhai
Apr 21, 2019 rated it really liked it  ·  review of another edition
Eric Schmidt & Jonathan Rosenberg share the leadership tactics of Bill Campbell, by means of interesting personal encounters people have had with Bill over the years.

Two key takeaways – 
1. Be a human at work – recognize that people around you are humans.
The human values of love, kindness and care (which are foundational for interpersonal relationships) generally do not belong to a corporate boardroom, but practicing them can lead to great good – not just for the stakeholders, but also for t
Herve Tunga
May 09, 2019 rated it it was amazing  ·  review of another edition
Maybe not as organised as I would have liked (me being picky here). It's a great book and I have a new role model.
Rishabh Srivastava
Some great anecdotes in this book. However, the authors didn't create a framework that codified Bill Campbell's legendary coaching skills.

The major points I took away were:

1. Candor + Care - give blunt feedback (and be harsh when necessary). But deliver it an envelope of trust (make sure that the person receiving the feedback knows you have their best interests in mind)
2. Treat teams - not individuals - as the fundamental building blocks of the organization. Chastise superstars when they let the
Tim Ingate
When Bill Campbell died in 2016, Silicon Valley lost "The Coach", as he was affectionately known.

Aside from his roles as an influential tech exec, Campbell was revered as the executive coach to Valley legends like Apple's Steve Jobs and Google's Larry Page and Sergey Brin.

In Trillion Dollar Coach, former Alphabet chairman Eric Schmidt, Page's advisor Jonathan Rosenberg, and Google's director of communications Alan Eagle share lessons they gathered from 80 of Campbell's students that you'll want
Jay Hennessey
Apr 26, 2019 rated it really liked it
I really enjoyed reading this book and learning about Bill Campbell. Tim Ferriss’ interview with Eric Schmidt was the perfect primer to this book. I really enjoyed learning about the tech companies if Silicon Valley and the impact that Bill had with many of their leaders.

As much as I found this book to be enjoyable and interesting, I was really hoping to learn the unsuspected secrets of Bill’s success. The secret was that he was able to do all the things that most people know, but just do not do
William Krasne
May 10, 2019 rated it it was amazing  ·  review of another edition
Great book about a great man and how he helped everyone around him as a coach, mentor, and friend
May 22, 2019 rated it it was ok  ·  review of another edition
Meh. Too light on specifics. Too heavy on name dropping. Very male. Quite simplistic. Should have been a Medium essay.
Apr 24, 2019 rated it it was amazing  ·  review of another edition
Great book for every leader, coach and human being

The principals of being a human oriented leader is perfectly pitched here.
In my words: using our Head and Gut Brian brings us to the top, using our Heart makes us a real leader!
Evert de Ruiter
Apr 17, 2019 rated it it was amazing  ·  review of another edition
Bucket list book... I’ve wanted to know more about Bill Campbell for almost twenty years. This book did not disappoint. If at all possible, I’m an even bigger fan now.

This is a smartly written book that interweaves anecdotes and personal testimonials around a well-structured framework. But then they went one step further by offering supportive evidence to the shared insights.

A great read. And a good audiobook too.
Rohit Nallapeta
Apr 24, 2019 rated it it was ok
This book is a trillion dollar let down - the book doesn't measure up to the man, the legend, the coach. I'd have loved to channel Bill Campbell's colorful language in this review, but out of respect to him and the author's pedigree and hard work, I refrain. There are some great anecdotes, examples, and situations in this book but the codification of the principles, if any, are really poor. I had very high expectations from this book and came away disappointed.
Brian Rosenblat
Mar 29, 2019 rated it really liked it
Told through stories of those who worked most closely with Bill Campbell, there is wisdom in this book about what it takes to inspire and lead teams. Bill taught people how to bring their full, authentic selves to work. To be a great leader, you need to be willing to deeply support and connect with your people. He set a high bar for himself and the people he mentored and this book is a good reminder of how important this is.

Bill seems to have been a selfless coach and mentor and wanted to avoid
May 19, 2019 rated it it was amazing
Up until now, I read about importance of leaders and mentors. But after this book, I got to know about the third pillar- a coach. They very beautifully describe why Bill was the loved coach he was and how he touched so many lives
Justin Fanelli
Written quickly, but enjoyable collection that exceeds hagiography reviews for me
Diego Kuri
Apr 25, 2019 rated it it was amazing
Wonderful book

Pleasure reading this. An example of an amazing human being, hopefully leaders can learn from him.

Highly recommend it. 5 stars
Abhilash Ravishankar
May 25, 2019 rated it it was amazing
Fantastic read

Reminds me of an executive coach I know at work, one of my mentors and coach to Fortune 10 CEOs.
S Prakash
May 31, 2019 rated it really liked it  ·  review of another edition
Trillion Dollar Coach by Eric Schmidt and Jonathan Rosenberg
- A Review

Trillion Dollar Coach is a collection of first hand experiences of its authors Eric Schmidt and Jonathan Rosenberg with their Mentor Bill Campbell; and also his leadership philosophy summarised basis their interviews of numerous leaders of Silicon Valley who were immensely benfited by his coaching.

Bill Campbell played a huge role in the growth of Silicon Valley giants such as Google, Apple, and many more of others.

Its goos to
Fouzan/Vijaya Ali/Ravindran,
Mediocre attempt at capturing a remarkable individual’s playbook. Schmidt and Rosenberg would have done well to put more thought into what they were trying to achieve with this book. It’s neither a biography nor a playbook. It’s a eulogy with some interesting bits here and there. Nothing that hasn’t been explained in other good leadership books like ‘the hard thing about hard things’.
Keith Millar
May 18, 2019 rated it it was amazing  ·  review of another edition
Shelves: business
Now in my top 10 books read. My hard copy is full of marked up pages and notes. An easy read at times wishing it was a little more detailed, but again the 1%'s I picked up from Bill's attitude and coaching will I know serve me well.
I note a number of less than high marked reviews, and wonder if they were not looking for the silver bullet(s) , when much of the magic is hidden in plain sight:

* the structure of the one on ones
* the caring nature towards his coaches
* the importance of integrity and
Jun 18, 2019 rated it did not like it  ·  review of another edition
I'd really love to understand why this book is rated so highly, for me it didn't go much beyond clichés and adoration. I get that Bill Campbell is a great coach and maybe he was ahead of his time - even more so, this doesn't do him justice.

The main messages of the book are:
- Trust is important
- Teams are good, you should not only focus on top players
- Love and compassion are valid in business
(- BC was this amazing dude who knew a lot of millionairs and billionairs!!!1!)

I think that the first two
May 13, 2019 rated it liked it  ·  review of another edition
Bill was a technicolor rainbow of love leadership and beauty. His identity was his coaching but his legacy was being a lover of people who cared about the whole you in his own gruff trillion dollar way.

Pearls of Wisdom "Things my ear picked up on"

Grow your people in a way you couldn't
Smart creatives
Status conflict
Goal focused change
Results oriented gain
Coaches are like great artists getting the stroke exactly right on a painting they are painting relationships
Most people don't think about ho
Jose Miguel Porto
Jun 08, 2019 rated it really liked it
From football coach to CEO, Board Member of notorious technology companies and coach/mentor to some of the most renowned entrepreneurs and executives. Bill Campbell lead many teams and coached plenty of people. This book is about some of the concepts that Bill Campbell used to instill in the companies and people he coached.

To be a great manager/leader, you need to be a great coach. The success of your company/team depends on your team's ability to collaborate, coordinate, be efficient and meet
Jonathan Godwin
Jun 17, 2019 rated it it was amazing  ·  review of another edition
I stumbled across this book through my Amazon recommendations, and I'm really glad I purchased it. I serve my clients in the role of business advisor and CPA, and I have worked with other professionals who claim to be business coaches. After reading this book, I am pretty sure that I have met very few real business coaches. I also consider it a loss that Bill Campbell is no longer with us.

I found the stories about Mr. Campbell's days of coaching his coachees at Google and other large companies
Apr 25, 2019 rated it it was amazing  ·  review of another edition
There are just a handful of valuable, insightful and inspiring books that not only provide insights into the techniques that have driven the success of some of the most successful companies in history but also provide the blueprints for applying those techniques in one's current endeavor. These titles include Crossing the Chasm, The Innovator's Dilemma, The Hard Thing About Hard Things, Radical Candor and others. After reading Trillion Dollar Coach, I can unequivocally say that it now has a plac ...more
Aviva Rosman
In Trillion Dollar Coach, three Google guys work to honor the legacy of Bill Campbell, the trillion dollar coach of the title, by passing on what they learned from him. They get sort of the way there. The book works best as a tribute to an extraordinary person - how many ex-football coaches can say they coached both Steve Jobs and Eric Schmidt? - but less well as a manual for becoming that person yourself.

Which isn't to say the advice isn't bad. I dog-eared plenty of pages - I especially liked C
Shantanu Gangal
May 12, 2019 rated it really liked it  ·  review of another edition
Ever since I read Ben Horowitz's The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers, I wanted to learn more about Bill Campbell.

The Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell did not disappoint. It is full of anecdotes that define the Silicon Valley as we know it today - the moulding of Google, the Steve Jobs v2, the Twitter CEO revolving door and many others. Bill Campbell was a common actor in several of these. And he did
Brad Dunn
This is the book about a remarkable human being. It's really heartwarming to read. It's also perhaps a glimpse into just how human some of the most powerful people in Silicon valley are. It's easy to think of the CEO of Google or Amazon as strong, powerful and wise people in all circumstances. But they are human, and at times, need council or a shoulder to cry on.

The fact Bill would take walks with Steve Jobs most weekends is perhaps one of the most cinematic images in the book.

The story of Bil
Scott Wozniak
Bill Campbell was a remarkable man, the unknown mentor behind literally all the huge tech companies of Silicon Valley. Not only was he the personal leadership coach to people like Bill Gates, Steve Jobs, and Jeff Bezos, he was their coach for years and years. He was the executive coach for all these people simultaneously, even when they were in huge public fights with each other, they all trusted him enough to have him continue being the coach for both sides of the fight.

That part of the book is
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“Keep note of the times when they give up things, and when they are excited for someone else’s success.” 2 likes
“When you listen to people, they feel valued. A 2003 study from Lund University in Sweden finds that “mundane, almost trivial” things like listening and chatting with employees are important aspects of successful leadership, because “people feel more respected, visible and less anonymous, and included in teamwork.”10 And a 2016 paper finds that this form of “respectful inquiry,” where the leader asks open questions and listens attentively to the response, is effective because it heightens the “follower’s” feelings of competence (feeling challenged and experiencing mastery), relatedness (feeling of belonging), and autonomy (feeling in control and having options). Those three factors are sort of the holy trinity of the self-determination theory of human motivation, originally developed by Edward L. Deci and Richard M. Ryan.11” 1 likes
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