International Business: Strategy, Management, and the New Realities

by S. Tamer Çavuşgil, Gary Knight, John Riesenberger

For undergraduate and graduate level International Business courses.

International Business: Strategy, Management, and the New Realities, 1/e by Cavusgil, Knight, and Riesenberger is the only international business book to focus on the “new realities” of international business: emerging markets, small and medium sized enterprises, the diverse participants in International Business, and global sourcing.

Genres: Business

670 pages, Paperback

First published October 1, 2007