Developing the Public Relations Campaign: A Team-Based Approach

by Randy Bobbitt, Ruth Sullivan

Developing the Public Relations Campaign: A Team-Based Approach takes a simple, easy-to-follow approach that develops a public relations campaign in a service-learning environment. This text is designed around a team project approach rather than a traditional lecture/note-taking model of learning. Developing the Public Relations Campaign introduces a three-step process–the PIE chart–that accurately describes the campaign development process used in the real world. A practical approach, with exercises and case studies in every chapter, guides readers through the development of their own public relations campaigns.

270 pages, Paperback

First published June 12, 2004

Reviews

[kayla]

Textbook for Campaigns for Public Relations class?