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Friction: The Untapped Force That Can Be Your Most Powerful Advantage
by
NAMED A BEST BUSINESS BOOK OF 2019 by strategy+business
Annually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.
Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.
Red tape and over-complicated licenses have contributed to China's GDP exceeding India's by $82 trillion over the span of just ...more
Annually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.
Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.
Red tape and over-complicated licenses have contributed to China's GDP exceeding India's by $82 trillion over the span of just ...more
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Roger Dooley makes a strong case that you could have a very successful business career just by focusing your attention on reducing friction for your employer and its customers and employees. A terrific, story-driven read, albeit a bit light on the how-to.
Well written and well researched, Roger Dooley wrote a masterpiece of insights into consumer behavior in "Friction". One of the better business books I've read in the last few years, Dooley provides a window into the sources of intentional and unintentional friction in transactions, relationships and consumer behavior that drive our behaviors. His insights provide a collage of elements that paint a picture of friction as a liability and as an asset in designing interactions. A great read, and on
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Definitely worth the time
A very nice read for those who are interested in marketing and behavioral aspects in business. Easy to read. However, contrary to the main idea of the book, I think the author kept it a bit long by providing too many examples. Nevertheless, I enjoyed the read and would definitely recommend it.
A very nice read for those who are interested in marketing and behavioral aspects in business. Easy to read. However, contrary to the main idea of the book, I think the author kept it a bit long by providing too many examples. Nevertheless, I enjoyed the read and would definitely recommend it.
I have incorporated Friction into my vocabulary as a great way to convey when something is a little harder than it should be. This happens in all areas of software development and SAAS businesses so I might even overuse the idea/word. Great book!
Um manifesto espetacular que nos inspira a eliminar burocracias da nossa vida e trabalho em busca dos nossos objetivos. Obrigatório!
Excellent book!
Sep 10, 2019
Jess LL
marked it as to-read
I never received it in the post...so I can’t review it. I’ve been waiting for a few months and now I’m not sure I’ll ever get it. :/
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