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Friction: The Untapped Force That Can Be Your Most Powerful Advantage

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4.15  ·  Rating details ·  48 ratings  ·  7 reviews
NAMED A BEST BUSINESS BOOK OF 2019 by strategy+business

Annually, $4.6 trillion of merchandise is left in abandoned e-commerce shopping carts.


Every year, the U.S. economy loses $3 trillion dollars in productivity due to excess bureaucracy.


Red tape and over-complicated licenses have contributed to China's GDP exceeding India's by $82 trillion over the span of just
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Hardcover, 320 pages
Published May 9th 2019 by McGraw-Hill Education
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Roger Dooley Sorry for the disappointment, Jessica, and I'm glad you like my work. What "giveaway" copy are you referring to? I'm not aware of a giveaway program, …moreSorry for the disappointment, Jessica, and I'm glad you like my work. What "giveaway" copy are you referring to? I'm not aware of a giveaway program, but I'll try to help. Cheers! (less)
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Theodore Kinni
Aug 18, 2019 rated it it was amazing
Roger Dooley makes a strong case that you could have a very successful business career just by focusing your attention on reducing friction for your employer and its customers and employees. A terrific, story-driven read, albeit a bit light on the how-to.
Ed Barton
Feb 23, 2020 rated it it was amazing
Well written and well researched, Roger Dooley wrote a masterpiece of insights into consumer behavior in "Friction". One of the better business books I've read in the last few years, Dooley provides a window into the sources of intentional and unintentional friction in transactions, relationships and consumer behavior that drive our behaviors. His insights provide a collage of elements that paint a picture of friction as a liability and as an asset in designing interactions. A great read, and on ...more
Mert Ergorun
Dec 21, 2020 rated it it was amazing  ·  review of another edition
Definitely worth the time

A very nice read for those who are interested in marketing and behavioral aspects in business. Easy to read. However, contrary to the main idea of the book, I think the author kept it a bit long by providing too many examples. Nevertheless, I enjoyed the read and would definitely recommend it.
Daniel Dent
Jun 07, 2020 rated it it was amazing
Shelves: paper
I have incorporated Friction into my vocabulary as a great way to convey when something is a little harder than it should be. This happens in all areas of software development and SAAS businesses so I might even overuse the idea/word. Great book!
Arnaldo Neto
Jun 10, 2020 rated it it was amazing
Um manifesto espetacular que nos inspira a eliminar burocracias da nossa vida e trabalho em busca dos nossos objetivos. Obrigatório!
Csimplot Simplot
Jul 24, 2019 rated it it was amazing
Excellent book!
Jess LL
Sep 10, 2019 marked it as to-read
I never received it in the post...so I can’t review it. I’ve been waiting for a few months and now I’m not sure I’ll ever get it. :/
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