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Record Label Marketing
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals ...more
Paperback, 410 pages
Published December 1st 2005 by Focal Press
(first published January 1st 2005)
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