Label Launch: A Guide to Independent Record Recording, Promotion, and Distribution

by Veronika Kalmar

Whether you're in a band, a business entrepreneur or just interested in the music business, Label Launch will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered

Funding your label
Maneuvering through the legal maze
Selling your product online and off
Picking and signing bands
Promotion and touring
Avoiding the most common pitfalls of a new label

And even tells you when it's time to sell out to "the man."

Kalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.

Genres: Music

208 pages, Paperback

First published August 5, 2002

Reviews

[Aaron · Rating 4 out of 5]

If you're interested in starting or working for an independent record label, or just in the indie music biz at all, this is a great read. Brought me some inspiration in spite of the fact that I haven't done shit to really start my own label yet. As fun as an informal business book could be.