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The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd

4.38  ·  Rating details ·  1,965 ratings  ·  203 reviews
WARNING: Do Not Read This Book If You Hate Money

To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.

In The 1-Page Marketing Plan, serial entrepreneur a
Kindle Edition, 224 pages
Published September 2018 by Successwise (first published January 18th 2016)
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Average rating 4.38  · 
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 ·  1,965 ratings  ·  203 reviews

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Brian Yahn
Overall, The 1-page Marketing Plan is an enjoyable read that's light on fluff and mostly delivers on its promise. The big take away for me is that I really misunderstood the point of advertising when starting a new business.

If you're advertising to make sales, you're doing it wrong. People might be interested in your product, but probably aren't interested in making a purchase right NOW. That means, your advertisements should be focused on finding people who are interested in your product and ge
Ali M. Alhussain
May 02, 2017 rated it really liked it  ·  review of another edition
Excellent book. I am reading it for second time. Planning to develop mind map for it.
Kenessary Tolembek
Best marketing book for small biz

Well, I am a small business owner and sometimes you encounter really tough times. You start to think about changes you have to make. You think about marketing more and more. However, most marketing books are so complex. They all were written for big brands. You pick up one concept, then another, then you get confused. It is like some kind of voodoo mystic. You need a structure, a solid system. This book demystifies marketing, gives you ground on which you can sta
Stoney deGeyter
Sep 06, 2018 rated it it was amazing  ·  review of another edition
As a small business owner for the past 20 years, I have found that building our own marketing plan to be one of the most difficult things to do. The time needed and the overall complexity that is often associated with building complete marketing plans that often get back-burnered as we take care of our client's needs first. The 1-Page Marketing Plan takes what is often a complicated process and boils it down to it's most essential elements. While many complain that the book is overly simplistic, ...more
Jan 20, 2018 rated it really liked it  ·  review of another edition
Such amazing, important concepts explained so succinctly. 😌
Tugrul Yuksel
Kindle (Unlimited) is making me post this review. I don't have too many opinions on this book.

So, I took up a challenge by accident when I received a payment alert realizing I was signed up to Kindle Unlimited (presumably) due to an unreturned book I picked up during its trial or from Audible.

Long story short, as with most of the selection in Kindle Unlimited, the book is sorta average.

It explains an overall marketing activity in canvas format (like Business Model Canvas) and calls it a breakt
Terry Harris
May 11, 2017 rated it it was amazing  ·  review of another edition
Best marketing book I've seen so far

This book is extremely detailed, goes into specifics and will pretty much guide you to exactly what you need to be doing no matter what business you are in. Your job is just to implement it. This may be the most useful book I've bought so far in my life.
Benas Aukstikalnis
A good book for people who want to know more about small business marketing, and all the things that comes with it. It includes almost everything you need to know about the subject. At least the most vital things.
Ammar Saber
Jan 09, 2018 rated it it was amazing  ·  review of another edition
The 1-Page Marketing Plan by Allan Dib is an easy-to-read book on tips for an effective marketing plan. The book will be mostly useful for entry level students in marketing as Dib has covered primary topics on marketing principles and used them in concrete examples. I agree to most of Dib's arguments regarding the importance of target market as the foundation of the process. However, I believe there are other equally critical aspects that entrepreneurs should also focused on such as the speciali ...more
Janet Camilleri
Feb 17, 2019 rated it it was amazing
At last a marketing book which understands that running a small or even sole trader business is a completely different ballgame to a major brand. Great practical tips and no-nonsense advice.
Adrienne Fritze
Oct 16, 2016 rated it it was amazing  ·  review of another edition
In Business? Looking for a breakthrough? Use this book!

I have been a marketing professional for 20 something years working with some of the most creative makers, artists, inventors and consumer retailers in the world. If I had had this book then, my clients would See and Know how marketing works in a seeming instant, and have saved them and us a ton of anxiety. Brilliant book. Get it and USE IT!
Marziyeh Talebian
Dec 10, 2018 rated it really liked it
It was a great operational instruction for designing and deploying a marketing plan. by dividing the direct marketing process to three major sections, i think this book has tried to cover all the necessary hints in this field. In addition by using his brilliant sense of humor, Allan Dib was successful to make me an amazing experience of reading.
Arturo Hernández
Sep 03, 2017 rated it it was amazing  ·  review of another edition
Shelves: favorites
This books presents a nine-step model to create a Marketing strategy that includes defining an user persona, a value proposition, acquisition channels, nurturing systems, LTV strategies, CAC thoughts and recurrence (referrals, value maximization, etc.). It’s quite concise and short in form, however it gives a good introduction to a lot of Marketing terms. A great read.
Abu Kamdar
Jul 10, 2018 rated it it was amazing  ·  review of another edition
This is one of the best marketing books I've read. But its real value lies in implementation. If you have a business, reading and applying the tools and strategies in this book is a must.
Murat-Muty Karagulle
Amazing book, I have read it twice in a week. The customer journey from a cold prospect to a raving fan. Very well written, easy to read.
Kaloyan Yankulov
Jun 06, 2019 rated it really liked it
This is a great book for someone just starting with marketing – a small business owner, marketing intern or a marketing hobbyist. It summarizes most of the practical advice for effective marketing or what Allan calls "direct marketing". I really enjoyed the metaphors in each chapter used to illustrate vicious marketing thinking.

That being said, if you're a seasoned marketer you might be better off skipping this one. There isn't really anything new to learn here that you haven't heard in one of t
Roman Tsegelskyi
Jul 14, 2019 rated it it was amazing
Shelves: business
I can't stress out enough how great of a starter about marketing this book is. It is simple, easy to follow, no-nonsense guide for marketing for small businesses. I enjoyed the actionable steps at each chapter, concise yet descriptive style and the plethora of information this book provides. Highly recommended.
Succinct, to-the-point summary of marketing in an easy-to-understand format with practical tips and notes. I feel like this is the high-level marketing plan overview encompassing an entire business, and Joey Coleman's Never Lose A Customer Again is the corresponding deep-dive that digs into the customer-satisfaction piece that this book covers very well but in shorter form. The overall picture here is more holistic and it's an easy, good read.
Mar 13, 2019 rated it it was amazing
This book gets me pumped UP about marketing!
Natalia Pérez
This book is a good, easy-to-follow guide. I've read many marketing books trying to figure out how to increase my leads and my customer base. I will implement the tips in here. The one thing I didn't like is this: I'm a graphic designer, and he talks of graphic design as something to outsource. How am I to believe he is talking to all entrepreneurs when it seems that us, designers, are just tools to him? Tim Ferriss did the same in his book The 4-hour Workweek. It gets a bit annoying, but, regar ...more
Feb 23, 2019 rated it it was amazing
I find books like these very light on actual content. They usually spend half of the time telling you what they're going to tell you and the other half giving you 50,000 foot-level concepts that can be difficult to figure out how to apply to your actual business. Not so much with this book. It does a good job of explaining a concept, discussing how it might relate to you, and giving you examples. It's not a business degree wrapped in a book, but there are specific concepts & ideas I pulled o ...more
Donncha Hughes
Aug 21, 2018 rated it really liked it  ·  review of another edition
This is an excellent book for anyone running a small business who wants to know how to market their business. The subtitle is 'Get New Customers, Make More Money, and Stand Out from the Crowd'. This points to a key tenet of the book - small business must adopt a niche focus so that you can really figure out a specific problem that faces a specific customer profile, and then solve that problem for them by delivering a world class product or service. This will allow you to stand out from the crowd ...more
Gali Valiente
Dec 22, 2017 rated it it was amazing  ·  review of another edition
If you ever thought of becoming an entrepreneur or you are one already, this book is well worth having and should be placed within arms length of your office desk for regular reference.

This book is not just about marketing plan, in fact it delivers more than expected because it has a lot of action items applicable for those who are in startups and I really appreciated that there are specific take-aways in every chapter - specific and actionable steps to do (rather than just rah rah pep talks fr
John Blackman
Sep 29, 2018 rated it really liked it  ·  review of another edition
A 1 page marketing plan can be a guide, but it's going to need to be a little bigger than 1 page. Put that aside for now and instead think of this as the 1 page note card for defining your marketing plan. This book covers the customer journey in a brief and understandable way. You will see similar concepts in other books, and most of his material is from other masters. However that does not diminish the utility of this book. I found myself reading it very quickly and taking notes on the key thin ...more
asih simanis
Dec 09, 2018 rated it it was amazing  ·  review of another edition
I loved this book and finished it in only 3 days. I must note though that’s it’s my first ever marketing book, and I generally rather loath books that talk about Business or Marketing or Sales or finances , I’m that type or person that really doesn’t like to talk about money. But life had spoken and I found myself in the middle of creating a business, and really really wanting (not to mention needing) it to succeed—enter this book.

All the ideas that were talked here were really easy to follow an
Dylan Kissane
Feb 13, 2019 rated it it was amazing
This is a pragmatic, incredibly practical guide to marketing that would be valuable to anyone working on a tight budget but who is also looking for results. It's a book light on 'fluff' and heavy on practical advice, worked examples, and best practices that can help illuminate how effective marketing practices can increase sales, increase loyalty, and drive long-term gains.

It will be of particular interest to those in a startup or small business/sole trader environment as it adopts a bootstrappi
Tore von Wurden
Oct 21, 2016 rated it it was amazing  ·  review of another edition
Very practical approach

The 1-page Marketing Plan book is a good easy to go to book on how you practically can think the processes of a business and optimize those steps. The book is not heavy with a lot of MBA jargon and heavy theories but rather takes a practical approach with how-to steps carved out. It can be used both for start-ups and big business since the 1-page marketing plan can provide a good and easy insight into how companies (should) function. I know I can use the book for both int
Feb 15, 2018 rated it it was amazing  ·  review of another edition
A great introduction to marketing principles in general. Thoughtful and hands-on advice to implement a specific marketing plan.

An eye opener was his conclusion, that "having a marketing budget" makes no sense in the world of small businesses, because each "direct" marketing action is either working or loosing money. By tracking and measuring all initiatives, one can increase spending (better: earning) on working actions while they have a positive ROI.

This is contrary to large corporations doing
Noelle Brooks
Aug 31, 2018 rated it really liked it  ·  review of another edition
Wonderful Straightforward

As a marketer, I read a lot about how to do marketing well. Most industry experts spend a lot of time discussing theories and explaining overly complex or layered systems for obtaining results. This was a refreshing change from that and I particularly appreciate the use of straightforward, non-industry jargon. Dib provides clear and actionable strategies with examples that help you truly visualize their impact for you and your business. Well worth the read.
Kathy McAnany
Feb 16, 2018 rated it it was amazing  ·  review of another edition
Excellent. Very good, useful information. Especially for someone not familiar with marketing techniques. The author is very specific on how to go about each step in the marketing process. Each step is broken down into specifics that you can implement yourself even if your a beginner. Besides the technical information; there is a lot of good ideas and wisdom in this book. Also an enjoyable read. Highly recommended for anyone who wants to learn the ins and outs of marketing.
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“If you look at wealth distribution statistics from the last century you’ll notice that the top 4% own about 64% of wealth and the top 20% own about 80% of the wealth. This is despite this being the “information age.” You’d imagine that a hundred years ago only the wealthy had good access to information, hence it’s understandable why they held 80% of the wealth. Yet this wealth distribution statistic still holds up today, an age where information has been democratized and where even the poorest people have pretty much the same access to information as the wealthiest people. This proves that lack of information isn’t the issue holding back the bottom 80% of business owners—it’s human behavior and mindset. That certainly hasn’t changed in the last 100 years.” 1 likes
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