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4.29  ·  Rating details ·  68 ratings  ·  7 reviews
Agency and Economics. It’s that simple. Most Creative, Design, Technical, Digital, Marketing and Advertising type Agency owners face constant daily challenges when trying to scale their Agency business.

Spencer Gallagher and Peter Hoole guide you through the growth journey with their intimate experience having over the last 10 years helped in excess of 1,000 agencies scal
Kindle Edition, 234 pages
Published September 13th 2018
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 ·  68 ratings  ·  7 reviews

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Dec 17, 2018 rated it it was amazing
Shelves: smallbusiness
Good book. Applicable to any agency IMO. Decent depth in how to drum up and grow business. The value, for me, lies in the loads of tips at the back of the book.From a typographic perspective, could've done with a bit of better formatting at times (page numbers, typos, bullet lists, tables, ..) ...more
Dec 16, 2018 rated it it was amazing
Some great points and lots of measures more importantly to say what is a good state for an agency and what is a bad state. Recommend having a paper copy, as will be coming back to it as a reference over and over.
Martin Richardson
Jan 08, 2019 rated it really liked it
Good book but the amount of typos annoyed me. It's not difficult to proof read your work! ...more
Kevin Gibbons
Nov 11, 2018 rated it it was amazing
Excellent overview on what it takes to run a successful agency. Packed with useful reminders and inspiring tips to either get you back on track, or take you to the next level.
Jeremy Thomson
Sep 11, 2019 rated it it was amazing  ·  review of another edition
Great insights into running a digital agency successfully. I'm sure many of the points could be used in running most types of business. As I have worked in several agencies as a developer, it's very interesting to hear about how an owner should be running the business. Overall quite interesting and different from most business books I've consumed so far in that it revolves around software agencies, plenty of details about day to day running. Thanks to Spencer Spencer Gallagher for sharing his ex ...more
Mar 29, 2020 rated it really liked it
A great read for agency owners

A useful and actionable read with some very practical advice on building your agency. I particularly liked some of the benchmarks given (for example, billable staff should manage 3x their salary in client revenue, aim for £100K revenue per person per year, etc). The authors also provided plenty of tips for a wide range of agency sizes, ranging from starter agencies all the way up to mid seven figures. A recommended read for any fellow agency owners.
Jonathan Taylor
Nov 04, 2019 rated it liked it
Some great points in here but come on guys, this is a book, not a blog post. Hire a copy editor. Wading through the mistakes with basic spelling and sentence structure was excruciating at points.
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