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Success in Communication
(For students at all levels and those already working in any field of business activity, Success in Communication makes clear the vital role of communication in business life and shows how to develop the skills necessary for effective business communication. It
¥demonstrates the importance of effective communication and of selecting the appropriate medium to achieve the desired result;
¥discusses the essential features of written and oral communication and the techniques of graphic communication useful in a business context;
¥explains the influence of non-verbal communication through such factors as gesture and posture;
¥shows how efficiency of communication can be achieved in a wide range of situations, from everyday communication within the
. business to press releases, formal meetings, and reports; .
¥outlines the effects of information technology on communication;
¥provides a wide range of questions and assignments to give practice in all types of business communication)
¥demonstrates the importance of effective communication and of selecting the appropriate medium to achieve the desired result;
¥discusses the essential features of written and oral communication and the techniques of graphic communication useful in a business context;
¥explains the influence of non-verbal communication through such factors as gesture and posture;
¥shows how efficiency of communication can be achieved in a wide range of situations, from everyday communication within the
. business to press releases, formal meetings, and reports; .
¥outlines the effects of information technology on communication;
¥provides a wide range of questions and assignments to give practice in all types of business communication)
369 pages, Paperback
Published January 1, 1988
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