Goodreads helps you keep track of books you want to read.
Start by marking “Applied Imagination” as Want to Read:
Applied Imagination
Enlarge cover
Rate this book
Clear rating
Open Preview

Applied Imagination

4.10  ·  Rating details ·  69 ratings  ·  5 reviews
This is the book that originated the term "brainstorming." Osborn was an Madison Avenue advertising guy (mad man) who developed a method of group thinking that is still used today, basically unchanged. He also believed that creativity could be taught. ...more
Audio CD
Published by Paul J. Meyer Resources (first published 1953)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about Applied Imagination, please sign up.
Recent Questions
This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 4.10  · 
Rating details
 ·  69 ratings  ·  5 reviews


More filters
 | 
Sort order
Start your review of Applied Imagination
Alan Cook
Dec 13, 2016 rated it it was amazing  ·  review of another edition
This book was published in 1953, but it still has a lot of useful advice for living in today's world. I've had my copy since soon after publication, and I reread it when my creativity is lagging. Alex Osborn lived in the Buffalo area where I grew up, and one of his anecdotes is about a boy I went to elementary school with. Many references to products and other things are outdated, but the concepts are still very useable. Everybody can be creative, but for most people it takes time, effort and co ...more
Kristy
Aug 02, 2016 rated it really liked it  ·  review of another edition
Do not be afraid to skim this book. Lots of chaff. But the wheat (what there is) is very good.
Ellen
Feb 28, 2008 rated it really liked it  ·  review of another edition
Recommends it for: designers, educators, business people, anyone who wants to be creative
Applied Imagination was published by advertising executive Alex Osborn in 1953. (Shown here, the 10th edition, 1957, purchased for six bucks on Amazon Marketplace.)

Osborn originated the term "brainstorming" (or, rather, someone came up with it during one of his many workshop sessions, and the term stuck). Osborn had a military metaphor in mind: to "brainstorm" is to attack a problem from numerous directions with the combined force of a group of minds. Today, we often think of a "brainstorm" as a
...more
Rick
Nov 30, 2013 rated it liked it  ·  review of another edition
Shelves: 2013
This is the book that invented brainstorming. The examples and diction are showing their age, and some aspects of brainstorming have been refuted, but its still a worthy read. Caution, though, the whole part with brainstorming is really just a small part towards the end of the book. The rest is a rather boring paen to "good ideas" and "creativity in business," which have become obvious and pat by now. ...more
Dan
rated it it was amazing
Aug 06, 2017
Dinaoraby74
rated it really liked it
Dec 07, 2014
Garth S
rated it really liked it
May 01, 2019
Scott L.
rated it it was amazing
Jul 23, 2011
Frouke Richter
rated it it was ok
Jan 11, 2014
Susan Shankin
rated it it was amazing
Apr 19, 2020
John
rated it it was amazing
Jun 09, 2013
Ahn, Hang San
rated it it was amazing
Dec 16, 2016
Karen Silvestri
rated it really liked it
Jul 19, 2013
Alan Cook
rated it it was amazing
Dec 13, 2016
Newerlife
rated it really liked it
Oct 29, 2010
Princeabasssunmoñu
rated it liked it
Jan 02, 2017
Sista Wallatta
rated it it was amazing
Jun 19, 2014
Suprianto
rated it it was amazing
Aug 09, 2019
Arthur Lau
rated it liked it
Mar 02, 2018
Volkan
rated it really liked it
Apr 03, 2014
Ashna
rated it really liked it
Sep 05, 2015
Nurdin Ohorella
rated it liked it
Mar 27, 2013
Craigd
rated it really liked it
May 10, 2014
Ekha
rated it really liked it
Sep 07, 2015
Sridhar Ryalie
rated it liked it
Mar 15, 2018
Ivin Pivin
rated it really liked it
Jan 24, 2015
Federico
rated it it was amazing
Jun 06, 2020
Pranesh P pran
rated it liked it
Oct 16, 2019
Toni Wyatt
rated it really liked it
Oct 14, 2020
Kevin
rated it really liked it
Jun 24, 2011
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Purple Cow: Transform Your Business by Being Remarkable
  • Fattore 1%: Piccole abitudini per grandi risultati
  • Business Model Generation
  • The Man in the Gray Flannel Suit
  • Summary: Only The Paranoid Survive - Andrew S. Grove: How to Exploit the Crisis Points that Challenge Every Company and Career
  • Summary: Built to Last: Review and Analysis of Collins and Porras' Book
  • Yoga: The Science of the Soul
  • Michael Porter's Value Chain: Unlock your company's competitive advantage (Management & Marketing Book 12)
  • Gandhi: An autobiography
  • The SWOT Analysis: Develop strengths to decrease the weaknesses of your business (Management & Marketing Book 21)
  • The Balanced Scorecard: Turn your data into a roadmap to success (Management & Marketing Book 20)
  • The Lost Gutenberg: The Astounding Story of One Book's Five-Hundred-Year Odyssey
See similar books…

Related Articles

New year! New books! New this month: Scandal rocks an elite British boarding school in The Divines. A dark secret spans several...
90 likes · 38 comments