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Marketing
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Marketing offers students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools available on the book's website and DVD. The purpose of this package is to bring contemporary marketing perspectives to life for students new to the concept of marketing, and for it to be motivational, creative, applied and hig ...more
Paperback, 859 pages
Published
May 15th 2008
by Oxford University Press, USA
(first published April 1st 2008)
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Purely theoritical book that explains basics and principles of marketing. Yet it does not provide a practical approach to marketing. I don't see it useful for making a marketing strategy document or a marketing plan for a company. Further work needs to be done to link it to practice.
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