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Marketing

3.51  ·  Rating details ·  47 ratings  ·  4 reviews

Marketing offers students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools available on the book's website and DVD. The purpose of this package is to bring contemporary marketing perspectives to life for students new to the concept of marketing, and for it to be motivational, creative, applied and hig
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Paperback, 859 pages
Published May 15th 2008 by Oxford University Press, USA (first published April 1st 2008)
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Ella
Mar 23, 2018 rated it liked it  ·  review of another edition
Test read
Ibrahim Kodssi
Purely theoritical book that explains basics and principles of marketing. Yet it does not provide a practical approach to marketing. I don't see it useful for making a marketing strategy document or a marketing plan for a company. Further work needs to be done to link it to practice.
Mahmoud Altanib
Jan 10, 2020 is currently reading it  ·  review of another edition
i need to read!
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