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Marketing offers students and lecturers an integrated learning solution that combines accessible narrative with a diverse range of electronic tools available on the book's website and DVD. The purpose of this package is to bring contemporary marketing perspectives to life for students new to the concept of marketing, and for it to be motivational, creative, applied and hig ...more
Paperback, 859 pages
Published May 15th 2008 by Oxford University Press, USA
(first published April 1st 2008)
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Purely theoritical book that explains basics and principles of marketing. Yet it does not provide a practical approach to marketing. I don't see it useful for making a marketing strategy document or a marketing plan for a company. Further work needs to be done to link it to practice.
If you haven't heard of record-smashing singer and songwriter Mariah Carey, is there any hope for you? Who else has sold more than 200 million...
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