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Double Your Success: Principles To Build A Multimillion-Dollar Business
Nearly 14 percent of working age Americans are either starting
or running a business. 50 percent of those businesses will fail in five years
or decline over 70 percent after ten years. Starting a company is no walk in
the park― it takes confidence and heart, but most of all, it takes planning
and understanding what exactly your business needs to succeed in its niche.
The worst thing you can do when taking that leap to start a business is
leaping “without a parachute.” Dr. Sterling L. Carter and Stephen Levi
Carter, MBA, know this all too well, and in Double Your Success, they share
their decades of experience and knowledge so that you can plan how to build
your business every step of the way.
or running a business. 50 percent of those businesses will fail in five years
or decline over 70 percent after ten years. Starting a company is no walk in
the park― it takes confidence and heart, but most of all, it takes planning
and understanding what exactly your business needs to succeed in its niche.
The worst thing you can do when taking that leap to start a business is
leaping “without a parachute.” Dr. Sterling L. Carter and Stephen Levi
Carter, MBA, know this all too well, and in Double Your Success, they share
their decades of experience and knowledge so that you can plan how to build
your business every step of the way.
224 pages, Hardcover
Published October 19, 2018
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Displaying 1 - 5 of 5 reviews
October 24, 2018
‘Amazing insights can come from adverse situations.’
Twin brothers, co-author Dr. Sterling L. Carter earned a bachelor’s degree from Langston University in biology and physical therapy, a master’s degree in physical therapy with a focus on orthopedics from Texas Woman’s University, a clinical doctorate in physical therapy from Simmons College in Boston and is a licensed physical therapist and a certified strength and conditioning specialist. His military service has involved his medical expertise for troops in Operation Desert Storm, Operation Iraqi/Enduring Freedom with honors. He now owns and runs Sterling Physical Therapy and Wellness. Co-author Stephen Levi Carter earned his BA and MBA from Langston University and University of Houston. He served as a US Army combat medic, alongside his twin brother, Sterling, in Operation Desert Storm. Stephen is also a certified project management professional (PMP) and his career in finance has included managerial and executive-level positions for consulting firms, medical insurance companies, oil and gas companies, and technology firms. As an entrepreneur, Stephen has owned multiple businesses, including a digital publishing platform, a public relations and promotions company, a beauty and grooming studio, a upscale restaurant, and a full-service accounting and tax consulting firm. He now serves as CEO and partner of Sterling Staffing Solutions and is CEO of White Orchid Hospice LLC (2017), a hospice company providing palliative and hospice services to patients throughout the greater Houston metropolitan area. Two amazing twin brothers1
So much of the winsome flavor f this book is suggested in the Introduction – ‘We are twin brothers descended from Mississippi sharecroppers. Our parents learned the value of hard work in the cotton fields and farmlands in the deep South, and they instilled that work ethic in us at an early age. Our parents both came from large families of eight-plus siblings, which also taught them the value of making a dollar stretch and the art of sharing—two disciplines that we have worked to emulate over the years. As young adults, our parents left the fields for other lines of work.…(the twins entered the military)… After our service, we both finished our undergraduate degrees and pursued careers in different industries—health care and oil and gas, respectively. But over time, as a need for health care staffing became apparent, we combined our experiences and joined together to form our company Sterling Staffing Solutions. We’ve had great success in our venture, and we’ve learned a considerable amount about business, leadership, mentoring, and giving of yourself to others. We wrote this book to share our insights into how to grow a successful business in a short time frame by applying certain principles. We also wrote this book for our family and friends, and for young people who are struggling and need inspiration to pursue a different path in life. We want others to see that hurdles can be overcome—nothing is insurmountable if you are driven to succeed, in either your personal or your professional life.’
The eleven business principles to follow are defined openly and accessible in Section I - the planning stages of any venture. This section discusses: defining your niche and determining your “why”; the value of researching your idea, along with tips for planning and goal setting; the importance of relationships; and understanding that there is no such thing as an “overnight success.” Section II - implementing your venture. This section discusses: tips for selling your vision to stakeholders; and the CARES model, which stands for compassion, attitude, respect, excellence, and servant leadership. Section III - the leader’s mindset. This section discusses: the definition of a servant leader; the value of coaching and mentoring; and taking your venture to the next level, and Section IV - identifying and dealing with pitfalls. This section discusses: if you are not improving, you are losing the race; and preparing for disasters.
Following these well-written sections and applying the principles they describe is a pleasurable read – no scientific jargon to confuse matters but instead honest ‘down home’ information from first person ‘doubles’ we can all use! Highly recommended.
Twin brothers, co-author Dr. Sterling L. Carter earned a bachelor’s degree from Langston University in biology and physical therapy, a master’s degree in physical therapy with a focus on orthopedics from Texas Woman’s University, a clinical doctorate in physical therapy from Simmons College in Boston and is a licensed physical therapist and a certified strength and conditioning specialist. His military service has involved his medical expertise for troops in Operation Desert Storm, Operation Iraqi/Enduring Freedom with honors. He now owns and runs Sterling Physical Therapy and Wellness. Co-author Stephen Levi Carter earned his BA and MBA from Langston University and University of Houston. He served as a US Army combat medic, alongside his twin brother, Sterling, in Operation Desert Storm. Stephen is also a certified project management professional (PMP) and his career in finance has included managerial and executive-level positions for consulting firms, medical insurance companies, oil and gas companies, and technology firms. As an entrepreneur, Stephen has owned multiple businesses, including a digital publishing platform, a public relations and promotions company, a beauty and grooming studio, a upscale restaurant, and a full-service accounting and tax consulting firm. He now serves as CEO and partner of Sterling Staffing Solutions and is CEO of White Orchid Hospice LLC (2017), a hospice company providing palliative and hospice services to patients throughout the greater Houston metropolitan area. Two amazing twin brothers1
So much of the winsome flavor f this book is suggested in the Introduction – ‘We are twin brothers descended from Mississippi sharecroppers. Our parents learned the value of hard work in the cotton fields and farmlands in the deep South, and they instilled that work ethic in us at an early age. Our parents both came from large families of eight-plus siblings, which also taught them the value of making a dollar stretch and the art of sharing—two disciplines that we have worked to emulate over the years. As young adults, our parents left the fields for other lines of work.…(the twins entered the military)… After our service, we both finished our undergraduate degrees and pursued careers in different industries—health care and oil and gas, respectively. But over time, as a need for health care staffing became apparent, we combined our experiences and joined together to form our company Sterling Staffing Solutions. We’ve had great success in our venture, and we’ve learned a considerable amount about business, leadership, mentoring, and giving of yourself to others. We wrote this book to share our insights into how to grow a successful business in a short time frame by applying certain principles. We also wrote this book for our family and friends, and for young people who are struggling and need inspiration to pursue a different path in life. We want others to see that hurdles can be overcome—nothing is insurmountable if you are driven to succeed, in either your personal or your professional life.’
The eleven business principles to follow are defined openly and accessible in Section I - the planning stages of any venture. This section discusses: defining your niche and determining your “why”; the value of researching your idea, along with tips for planning and goal setting; the importance of relationships; and understanding that there is no such thing as an “overnight success.” Section II - implementing your venture. This section discusses: tips for selling your vision to stakeholders; and the CARES model, which stands for compassion, attitude, respect, excellence, and servant leadership. Section III - the leader’s mindset. This section discusses: the definition of a servant leader; the value of coaching and mentoring; and taking your venture to the next level, and Section IV - identifying and dealing with pitfalls. This section discusses: if you are not improving, you are losing the race; and preparing for disasters.
Following these well-written sections and applying the principles they describe is a pleasurable read – no scientific jargon to confuse matters but instead honest ‘down home’ information from first person ‘doubles’ we can all use! Highly recommended.
October 25, 2018
The story is about the family, love, and bond in between family members and how the relationships are important in our everyday life. After finishing this story, the reader will know the importance and value of family in every situation of life. The entrepreneurs Author L. Carter and Stephen Levi Carter are twin brothers who in spite of having a very different background have got success in business and they have devoted the success to their wife for support, love, and motivation. Sterling is a licensed physical therapist since 1997 and has done master’s degree in physical therapy from Texas Woman’s University and clinical doctorate from Simmons College in Boston. He has served in active and reserve status in the US Army from 1987 till 2017. In 2011, Stephen left the corporate world to form Sterling Staffing Solutions with his brother, Sterling and now serves as CEO and partner. Though this book was written by Jeffrey Webber, the brothers share the key to successfully grow business and encourage us to take advantage of the insights provided by entrepreneurs so that reader gets success in the business. There are ten principles and if followed will surely help the reader to achieve new heights in businesses. Among all principles, I like the one citing the importance of the planning process to execute the idea and compete. As the book title suggests Double Your Success is, in fact, a book to achieve the dream by learning from the real-life experiences of brothers. Therefore, I will suggest the reader go through this book in detail with a pen and notepad ready to note down important principles.
October 26, 2018
An important read
Double Your Success is helpful book about the thoughts and actions you should have and do when planning to (or actually) starting your own business. The authors detail out their rags to riches story, and you can’t help but feel motivated by their successes. They had so many good ideas and valid parts. The “Be Smarter” guide really stuck with me.
I would absolutely recommend this book. It is very well written and easy to follow. The information in the book is perfect if your goal is to own your own business.
Thanks for the great information guys!
Double Your Success is helpful book about the thoughts and actions you should have and do when planning to (or actually) starting your own business. The authors detail out their rags to riches story, and you can’t help but feel motivated by their successes. They had so many good ideas and valid parts. The “Be Smarter” guide really stuck with me.
I would absolutely recommend this book. It is very well written and easy to follow. The information in the book is perfect if your goal is to own your own business.
Thanks for the great information guys!
October 23, 2018
This book is a must read for those either starting or wanting to grow their business. They put so much valuable information, it's basically the handbook to success. This book will help you create a plan to get there, then reassess and plan again. Double your success is an inspiration, well worth your time.
February 5, 2020
I've met these two gentlemen at one of their speaking engagements which is where I purchased the book. They have both have an awesome spirit so I wanted to support. The book itself was just ok. I am also in the staffing industry, the concepts were concepts I already knew. I gained so much from hearing them speak, however their speaking engagement summed up their entire book in an hour. I can't say it is a book I would recommend, it is easy to follow but I didn't gain any tips that I have not have experienced or that they covered when I heard them speak. I expected much more.
Displaying 1 - 5 of 5 reviews