Practicing Financial Planning for Professionals

by Sid Mittra, Anadi P. Sahu, Robert Crane

Now in its tenth printing, this text book has become an institution in the field of financial planning. The tenth edition has been completely updated for the needs of today's planner or planner to be. If one were to own only one book on the subject of financial planning, Practicing Financial Planning for Professionals is it. Now some 40 pages larger, at 820 pages, this book is a complete reference book for the financial professional, the aspiring planner or anyone truly interested in the financial planning process. This book is complete and unique. All areas of planning are discussed in an understandable and complete manner. No one planner, no matter how long they have been in practice or no matter how well educated can have complete mastery in all of the areas covered by this book. It belongs on the desk of anyone serious about financial planning.

820 pages, Paperback

First published January 1, 1990

About the author

Sid Mittra is an Emeritus Professor of Finance at Oakland University in Rochester, Michigan, as well as a former partner and founder of the financial consulting firm Mittra & Associates. He is a former board member of the International Board of Standards and Practices of Certified Financial Planners and has many times been a presenter at the World Conference of the International Association for Financial Planning. Harold Evensky, a colleague of Sid (who himself was named as one of the five most influential people in the financial planning profession) has said of Sid: “He was one of the profession’s pioneers. However, past tense does not fully capture Sid’s contributions, for like the Energizer Bunny, Sid continues to lead.”

Dr Mittra has written more than a hundred technical articles and 12 books on finance and economics, including Practicing Financial Planning: A Complete Guide for Professionals (originally published by Prentice Hall in 1990; the11th edition was published in 2012 by American Academic Publishing), parts of which won a gold in Axiom Business Book Award in 2008. A few of Dr Mittra’s other books include Investment Analysis and Portfolio Management (Harcourt Brace Jovanovich, 1981), Inside Wall Street (Dow Jones-Irwin, 1971), Money and Banking: Theory, Analysis and Policy (Random House, 1970), and Dimensions in Macroeconomics: A Book of Readings (Random House, 1971). Dr Mittra has also authored the longest running financial planning columns in The Oakland Press and the Detroit-area Eccentric newspapers, and has even hosted a regional television show called “Your Money” on personal finance.