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Strategic Communications Planning: For Effective Public Relations and Marketing
Fifth Edition
266 pages, Paperback
First published January 1, 1753
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Displaying 1 - 3 of 3 reviews
August 13, 2016
The first chapter succinctly summarizes most of what you you could want to know about PR. The rest of the book I found to be either fluff or sheer technical necessity (as in how to do the calendar / budget).
October 24, 2018
This book was the perfect refresher course on developing strategic communications plans. All communications professionals would benefit from reading this book. I feel more confident in the way I approach communications in my work!
(Note that I read the old version that did not have much on social media. It is my one regret with the book. But I couldn't bring myself to pay $120 for the most recent version! But from what I've been told, everything else is pretty similar).
(Note that I read the old version that did not have much on social media. It is my one regret with the book. But I couldn't bring myself to pay $120 for the most recent version! But from what I've been told, everything else is pretty similar).
May 13, 2015
Public Relations portion of marketing is not for me. Thank God I can now concentrate on portions of my class that I find to be more to what I am looking for.
Displaying 1 - 3 of 3 reviews