Consumer Behaviour

by Leon G. Schiffman, David Bednall

Enhancing our market-leading author team - Welcome Steve Ward! The fourth edition of this best-selling Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio-cultural and decision making aspects of the discipline. It retains the strong empirical and market segmentation approach that has made previous editions so popular with lecturers and students alike.New author, Steve Ward, brings his invaluable teaching and industry experience to this new edition, helping to make this learning resource even more relevant to today's student . The authors explain in a clear and integrated fashion the consumer behaviour variables, the different types and importance of consumer research, and problems encountered in performing research. The text is structured in a logical manner that enables students to understand how distinct factors influence decision making and new examples, including advertisements, help students to ground the theory.

Genres: Business, Nonfiction, Management, Academic, Psychology, Reference

Paperback

First published January 1, 1978

Reviews

[Balachandar Kaliappan]

Consumer behavior need to be taught to Marketing Graduates since once a person is able to identify the consumer mind and he will be able to generate good results in terms of revenue. This book paves wave to understand psychology and how to apply that in marketing the service/ product produced in your company. While comparing with other books this book, this book delivers the subject effectively.

[Mufidah]

we can learn more deep about consumer
how the book explained what driven consumer is easy to understand with nice and creative pic in it
i mean u can see consumer as an individual or as a group more deep (it posses many psychology knowledge too)

[Scarlet Risque]

This is a marketer secret weapon. You must hide this book and memorise its position and how to execute it with precision. Never ever let your enemy see this. Now that I had revealed my weapon, take this and use it to your advantage. All the best.

[Carlos Mijares poyer]

great content!

[Arqam]

html is ok

[Sabrina]

Claro e interesante.

[Ahmad Hosaini]

i am a student in shoolini university in India and also i need this book, so please help me this problem being solved

[Wiragita]

Best book to understand customer decision making and their behavior. For beginner.

[Amir Jabbari]

The book is a copy of the Consumer Behavior by Micheal Solomon

[Nadiia]

It's a good book for B2C or C2C, with a focus on product. If you are looking for a b2b services perspective, not sure it will work for you

[Lulu]

Promocioné la materia 10/10

[Isabella Zuluaga]

I really liked, because I'm currently studying marketing, so it help me a lot with some subjects.

[Axl Hext]

Good!

[Divya Gonnabathula]

Good examples, and good explanation of concepts! Was one of my favorite books in my b-school days!

[Amin]

i am fine

[Delhi Irc]

Location: PTI IRC
Accession No: DL028481

[Bianca]

Aprendí un montón con este libro, realmente lo disfruté y recomiendo.

[Nizamuddin Nizari]

It was excellent.