Internet Business Models and Strategies: Text and Cases

by Allan Afuah

Despite the Internet¿s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies¿ Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, ¿The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.¿

Genres: Business

384 pages, Paperback

First published August 9, 2000

Reviews

[Turgut · Rating 5 out of 5]

Great book, especially the diagrams are very useful.

[Jonathan · Rating 3 out of 5]

I highly recommend taking one of Professor Afuah's classes to fully appreciate his knowledge of and passion for this topic.

Be sure to check out the case study on "Sprint PCS: Winning the Wireless War?" It was written by an outstanding team of co-authors :-)