International Business: The Challenges of Globalization

by John J. Wild, Kenneth L. Wild, Jerry C. Y. Han

Lively, topical, and accessible, this text is written integrating culture early and often to allow all students to grasp difficult conceptual material. The inclusion of numerous interesting and diverse examples of the intersection of business and culture motivates students to read on and learn. International The Challenges of Globalization is the fastest growing international business book available today. It presents international business in a comprehensive, yet concise framework. Recent, real-world examples and engaging feature boxes really do bring the concepts of international business to life for readers. User feedback reveals that the reason this book is so popular is that it offers a fresh approach to international business that responds to the readers' requests and needs. A main goal in this third edition is to continue the progress made in the previous two—delivering the most readable, current, and concise international business book on the market. A must-read for anyone involved in International Business.

Genres: Business, School, College, Nonfiction, Textbooks

506 pages, Paperback

First published August 2, 1999

About the author

John J. Wild is a distinguished professor of business and accounting at the University of Wisconsin’s School of Business.

His research interests include financial accounting and reporting, business analysis and valuation, international financial markets, corporate governance, and earnings quality. Professor Wild’s research articles appear in The Accounting Review, the Journal of Accounting Research, the Journal of Accounting and Economics, the Contemporary Accounting Research, the Journal of Accounting, Auditing and Finance, the Journal of Accounting and Public Policy, and other academic journals.

He has received numerous teaching awards from the Wisconsin School of Business as well as from Michigan State University. He has also taught at the University of Manchester, England.

He is past associate editor of Contemporary Accounting Research and serves on several editorial boards. Professor Wild is a frequent speaker at universities and national and international conferences, and is the author of several best-selling books in accounting and business.

Professor Wild earned his Ph.D. in business from the University of Wisconsin-Madison.

Reviews

[Stephen · Rating 3 out of 5]

For what it seeks to depict, it is 100% on point, with just the right balance of academic approach, accessibility of language, appropriateness of concepts, and is relatively up to date on world events! Very very good partner for the course i am about to teach.

[Shrusti Mehta]

m nt able to read the book

[Kaz · Rating 3 out of 5]

It's in English, not in German... GR's description is incorrect. It's a textbook, so it's not a big deal, right?

[Alisha Hanson Glatzel · Rating 4 out of 5]

I even read portions of this book out loud to my hubby during road trips. Really interesting & loads of valuable information.

[Jiajun Chen]

QQ、

[Michael · Rating 3 out of 5]

Broad overview of a variety of topics. Seems to be oriented at increasing awareness of issues.

[Abdallah]

good piece