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Media Strategies: Managing content, platforms and relationships
Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. The authors show how to target and package selected media materials, and deliver strategically timed messages and sustainable narratives in a digital environment. They also demonstrate that personal and traditional skills are as important as ever, including the ability to tell stories, create memorable media calls, write and lay-out media materials, and develop credibility and trust in relationships. This book provides new and innovative approaches to media relations, brand journalism, and content management, creatively combining paid, owned, earned, and shared media in personalized and technologically savvy style. Media Strategies sets a new agenda for anyone seeking to build a career as a professional communicator. It includes examples from around the world from corporate, political, government, not for profit and activist communication, and public relations practice.
342 pages, Paperback
Published July 26, 2018
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Displaying 1 - 1 of 1 review
May 31, 2020
I got a lot out of this book as can be seen by the number of highlighted passages on my Kindle. Fabulous stories with rich synthesis of learning.
Media Strategies helped me to think differently about how I design my marketing plan and activities to support my writing and consulting activities.
So many valuable takeaways for those looking to leverage owned, earned and paid media. Here are a few.
Become a master of your subject; Make your content appealing to the masses; Tell a story and be human; Produce content in sufficient quantity; Share it like crazy on social media; Use amazing visuals to support your content; and leverage self-promotion and cross promotion.
Be open to all sorts of media channels. Beware of your personal preferences defining the channels you use. (I know that I often fall into this trap).
Consider an integrated, multi-channel approach to story sharing
Embrace audience input with this feedback loop providing valuable insights.
Highly recommended for those wishing to have guidance in making choices about where you invest time and $$$.
Media Strategies helped me to think differently about how I design my marketing plan and activities to support my writing and consulting activities.
So many valuable takeaways for those looking to leverage owned, earned and paid media. Here are a few.
Become a master of your subject; Make your content appealing to the masses; Tell a story and be human; Produce content in sufficient quantity; Share it like crazy on social media; Use amazing visuals to support your content; and leverage self-promotion and cross promotion.
Be open to all sorts of media channels. Beware of your personal preferences defining the channels you use. (I know that I often fall into this trap).
Consider an integrated, multi-channel approach to story sharing
Embrace audience input with this feedback loop providing valuable insights.
Highly recommended for those wishing to have guidance in making choices about where you invest time and $$$.
Displaying 1 - 1 of 1 review