Company of One: Why Staying Small is the Next Big Thing for Business
What if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small?
Company of One is a refreshing new approach centered on staying sm
If you care about this space at all you’ve read almost everything in this book already when you read Jason Fried and DHH’s books. Whi ...more
Throughout the book, Jarvis offers examples and alternatives to commonly held beliefs around building, running, and leading a company.
The Company of One doesn’t mean to be prescriptive or claim that there is only one way of doing business. Rather it’s building awareness for what is changing, and how those changes could help you. For example, ...more
This book tied together a lot of recent ideas and trends, from digital minimalism to Marie Kondo, that have in common a simpler and more intentional view of what constitutes success and happiness. This book questions perhaps the deepest and most fundamental assumption of business: that growth is an unmitigated good. And that growth at all costs is the unquestionable premise of all business. That’s not the case anymore, and Jarvis has done a fantastic job making the case for so ...more
This is not a book about staying small, is about everything, and imo this is misleading. It should end after 100 pages it would be enough.
Be creative, best on people, be unique. it's basically a good book about what we can do to have a good life without working in corp. you can be huge but you do ...more
Companies of one are small-scale business enterprises that purposefully stay small in order to provide their owners with a sustainable income, a high degree of independence and a healthy work-life balance. Freelancing can be a good stepping stone to starting such an enterprise, and you can develop one by leveraging the power of a marketable skill set, a niche audience, mutually beneficial relationships, simplicity, personality, technology and great customer service.
Actionable advic ...more
I got the impression this book was not intended for experienced business owners. Apart from some interesting trivia and research references, there was nothing new mentioned that I haven't already applied in my own business.
Paul's definition of a “company of one” is quite different from my definition, and so the majority of the book doesn't apply to the kind ...more
The book is repetitive and offers important information that might not be new to you since you're already a company of one.
I would only recommend it if you're contemplating exploring this path, but if you've already made the decisio ...more
By focusing on serving existing users rather than investing in advertisement and paid a ...more
This book is kind if a summary of the $100 Startup and ”It doesn't have to be crazy at work.”
The intermediate chapters are painfully repetitive and could be pointed as a "list of companies of one."
Good parts? The introduction (with references to Ricardo Semler) chapter and the final chapters that gives some essential hints to start a Company of One. ...more
That book may be good for you if:
- didn't read much about the business yet - so you need to know basics quickly,
- your business knowledge comes from startup's "hustle and grow 10x culture" - so you will get to know the less crazy perspective
- you work in business but in a precisely s ...more
It was refreshing to have a lot of my business practices put in some context.
Some quotes from the book:
- the “company of one” model can be laid out in a similar fashion: “start small, define growth, and keep learning.”
- Start out as simple as possible, and always fervently question adding new layers of c ...more
I guess read this if you have doubts about the advantages of staying small, but personally, I would have liked to read more about how to manage subcontractors, strategies for determining w ...more
The book has a lot of stories, quotes, it's a well researched publication, without a lot of original thought. I'm not saying that is a bad thing, it's certainly valuable for business newcomers, but I found very few new things in it (which is of course is not the book's fault. well, no one's really).
For me, the power lies in the confirmation - a lot of things I've d ...more
Having developed a business in the drinks industry it’s easy to assume that growth has to equal bigger...
Bigger venues, bigger teams, bigger/better/more resource tools.
At these times there have been many hiccups made by myself. Most often at the acquisition of new sites, with the subsequent scaling up of operation.
In our business, growth traditionally hasn’t e ...more
"I’ve always figured my base salary as the average I’ve made in profit (not revenue) for the last twelve months, minus 25 to 30 percent (to set aside for taxes)."
"Because I like ...more
To be honest, a lot of this book was a rehash for me of a variety ...more
Because of this book, I started my own company of one. I was inspired by how simple Paul Jarvis made starting a business: all you need is to solve a problem for one paying customer.
Company of One has a little bit of fluff, but with a more choosy editor, this book would have been five stars. Great stories, great practic ...more
Today, he teaches online courses, runs several software businesses and hosts a handful of podcasts from his home on an island on the West Coast of Canada. ...more