Company of One: Why Staying Small is the Next Big Thing for Business
What if the real key to a richer and more fulfilling career was not to create and scale up a new business, but rather, to be able to work for yourself, determine your own hours and become a (highly profitable) and sustainable company of one? Suppose the better-and smarter-solution is simply to remain small?
Company of One is a refreshing new approach centered on staying
Throughout the book, Jarvis offers examples and alternatives to commonly held beliefs around building, running, and leading a company.
The Company of One doesn’t mean to be prescriptive or claim that there is only one way of doing business. Rather it’s building awareness for what is changing, and how those changes could help you. For example, ...more
If you care about this space at all you’ve read almost everything in this book already when you read Jason Fried and DHH’s books. ...more
This book tied together a lot of recent ideas and trends, from digital minimalism to Marie Kondo, that have in common a simpler and more intentional view of what constitutes success and happiness. This book questions perhaps the deepest and most fundamental assumption of business: that growth is an unmitigated good. And that growth at all costs is the unquestionable premise of all business. That’s not the case anymore, and Jarvis has done a fantastic job making the case for ...more
Companies of one are small-scale business enterprises that purposefully stay small in order to provide their owners with a sustainable income, a high degree of independence and a healthy work-life balance. Freelancing can be a good stepping stone to starting such an enterprise, and you can develop one by leveraging the power of a marketable skill set, a niche audience, mutually beneficial relationships, simplicity, personality, technology and great customer service.
I got the impression this book was not intended for experienced business owners. Apart from some interesting trivia and research references, there was nothing new mentioned that I haven't already applied in my own business.
Paul's definition of a “company of one” is quite different from my definition, and so the majority of the book doesn't apply to the kind ...more
This is not a book about staying small, is about everything, and imo this is misleading. It should end after 100 pages it would be enough.
Be creative, best on people, be unique. it's basically a good book about what we can do to have a good life without working in corp. you can be huge but you do ...more
This book is kind if a summary of the $100 Startup and ”It doesn't have to be crazy at work.”
The intermediate chapters are painfully repetitive and could be pointed as a "list of companies of one."
Good parts? The introduction (with references to Ricardo Semler) chapter and the final chapters that gives some essential hints to start a Company of One.
By focusing on serving existing users rather than investing in advertisement and paid ...more
The book has a lot of stories, quotes, it's a well researched publication, without a lot of original thought. I'm not saying that is a bad thing, it's certainly valuable for business newcomers, but I found very few new things in it (which is of course is not the book's fault. well, no one's really).
For me, the power lies in the confirmation - a lot of things I've ...more
Having developed a business in the drinks industry it’s easy to assume that growth has to equal bigger...
Bigger venues, bigger teams, bigger/better/more resource tools.
At these times there have been many hiccups made by myself. Most often at the acquisition of new sites, with the subsequent scaling up of operation.
In our business, growth traditionally hasn’t ...more
To be honest, a lot of this book was a rehash for me of a variety ...more
I guess read this if you have doubts about the advantages of staying small, but personally, I would have liked to read more about how to manage subcontractors, strategies for determining ...more
Four years ago I leaped into becoming my own company of one as an author and editor. I knew how to write and how to edit, but I didn't know how to run a business.
A friend who'd just made the same leap highly recommended an online course I "absolutely had to take." That course was Paul Jarvis's Creative Class. I attribute my business's continued success to having taken that course.
So, I was thrilled to see "Company of One" coming soon.
Fellow freelancers, entrepreneurs, and business owners - is your main goal simply to grow as fast as possible? Is that why you started your business?
I hope the answer is No, but you may have gotten sucked into the world of obsessive growth, like may of us have. The first decade of my entrepreneur life was focused solely on growth which, ironically, is exactly what DID NOT happen.
Let's be clear: growth is good. Making money is good. But having a business that is ...more
Today, he teaches online courses, runs several software businesses and hosts a handful of podcasts from his home on an island on the West Coast of Canada. ...more