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The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty

4.44  ·  Rating details ·  25 ratings  ·  14 reviews

“Complacency is the enemy. Be as vigilant with your customers as you would your dearest friend.”

The Journey to WOW is an entertaining, humorous and deeply insightful guide to creating fierce customer loyalty, and transforming an organization's culture into one obsessed with customer experience. Using a unique business parable, WOW delivers penetrating “ah-ha” moments i

Kindle Edition, 237 pages
Published September 24th 2018 by Koehler Books
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David McClendon, Sr
Aug 14, 2018 rated it it was amazing
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By now, most of our blog followers know we read a lot of business related books. Out of the many, many books on customer service, I (David) would have to say that The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty by Shaun Belding is by far the best.

One of the strongest points Belding makes is that outstanding customer service is a moving target. Back in the 1960s, a store would be considered to be outstanding if they had convenient parking and a clean r
Aug 23, 2018 rated it it was amazing
The Journey to Wow is the first customer service book that you just won't be able to put down. It's packed full of valuable and informative business and customer service knowledge and information, wrapped up with enjoyable characters and an entertaining story line. This book will not only help company leaders and CEO's better understand the customer experience of their organization by providing a road map to improve their overall service levels, but the employee working at the front line will al ...more
Nov 21, 2018 rated it really liked it
I can just say the book is wow. I loved everything about it, the humor and the way Shaun expressed it was amazing. I would recommend this for every organization, who would love to know about customer experience. The book really teaches a lot, you can learn a lot from it. It teaches you a lot when you are in an organization, when you wanna experience you things on customer service, you'd love it.
Really a great work by Shaun.
Feb 01, 2019 rated it it was amazing
“The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty” by Shaun Belding - I received this book through @BookTasters from the author. I rated this book 5 out 5 stars.

“The Journey to WOW” is indeed one of the best Customer Service books I have read. It is loaded with valuable information. The Journey to WOW is captivating, insightful, a page-turner and absolutely refreshing. It is humorous and intelligently written.

I am enthusiastically recommending this brilliantly writte
Feb 26, 2019 rated it really liked it
Shelves: 2019, business, fiction
This fictional account centers on Cameron, a newly named Chief Customer Experience Officer, who's trying to figure out what it takes to create a "WOW" experience for his customers. His guide is Maddy, truly a zen master when it comes to teaching the art of customer experience. Her character is great.

The story flowed really well. I never found myself getting bored with the characters or the plot. The author does a great helping you feel like you're discovering the principles of great customer exp
Jennifer Depew
Jan 01, 2019 rated it it was amazing
Journey to the Why? and learn some How-to's along the way.

If you don't like automated phone answering menu systems you may love this book. Many business books give helpful how-to's, the book "The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty" by Shaun Belding let's the reader learn the more valuable Why? - Why is the customer always right even when they are wrong? How-to's and how-not's are included in a fiction style narrative about a company in desperate need to impro
Chetan Desai
Feb 19, 2019 rated it it was amazing
The book is written very well. There are not too many other books I remember where I went from one chapter to other so fast with interest.
It is not just a customer service/ sales related book. The ideas covered apply to leadership and any stream of management-strategy, operations and HR, through a well explained case. It covers how to’s of all the things required for a successful turnaround-cause, alternate solutions, selecting the best alternate and implementation-by showing how it is practica
Nov 09, 2018 rated it it was amazing
I didn’t knew so much about customer experience before got this book, but Shaun put me into a realy journey! This book capture my attention and I was anxious to know how Cameron would solve the company problem. I recomend this book to all who want to learn about customer experience and how to get a way to put this on practice.
Shuai Zhou
Oct 20, 2020 rated it really liked it
Thank you to the author and Booktasters for providing a free copy of this book in exchange for an honest review. The Journey to Wow is a great book. It is not like most of books I read before in business area which all of boring concepts. It's a lovely story which philosophic thinking about customer service. During my marketing class from MBA study, my tutor emphasis that customer service is the key for business, however we were not educated how to fulfill a wonderful customer service for a comp ...more
Jun 22, 2020 rated it it was amazing
First and foremost, I have read a lot of customer service/satisfaction/experience books and they have all been the same in a lot of ways. With that notion in mind, I didn’t expect to be actually WOW’d by this particular book.

To say the least, this book definitely exceeded my expectations and I am ecstatic I gave it a chance. I was connected to Shaun through Book Tasters, and he sent me a digital copy of the book. The entire book is in story form and the lessons embedded in it are timeless. I th
Dec 22, 2019 rated it it was amazing
I've read quite a bit of business books and a lot of self help books. I have to say this is definitely one of my favorites. I enjoyed this book quite a bit. Not only does this book have all the information and guidance it also has an enjoyable, relatable storyline. While this book is literally packed with an abundance of insight this book shows how to set the bar a little higher! I would not just recommend this book to anyone involved in a business from management to the frontier but also to any ...more
Oct 04, 2020 rated it it was amazing
Shaun Belding ( The Journey to wow) : Shaun Belding is CEO of the Belding Group of the Companies, when I saw the title CEO, It's given goosebumps in my mind. I am Employee of one company where I manage the client and their customers as well. So, I want to grow and Shaun proven that this book give you value of your. I personally use the fundamental of this in my life. Really, I got positive impact through client and customers and through organization also.

Wow : " complacency is the enemy. Be as v
Jeff Ski Kinsey
Dec 29, 2020 rated it it was amazing  ·  review of another edition
No spoilers here...

This is a very good story written in the form of a business novel. A la "The Goal" or the "One Minute Manager" and hundreds of others. A very well written and most entertaining adventure for sure!

It took me three days to find enough time to read it all, word for word, but I am glad that I made the time to do so. Now, when the topic comes up I can simply point the curious to this book.

One quote that sums up the adventure:

"But WOW Customer Service is different."
Jan 25, 2020 rated it really liked it
The book is a great take on how to get to a customers heart and win loyalties. It develops from a way of life and advances into a stage where the book is the customer.
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