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Growth IQ: Master the 10 Paths to Grow Your Business
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Growth IQ: Master the 10 Paths to Grow Your Business

3.97  ·  Rating details ·  29 ratings  ·  5 reviews
Tiffani Bova, the Growth and Innovation Evangelist at Salesforce, draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. We're witnessing an age of endless customisation, and growth strategy is no exception. There's no one size fits all strategy; a winning strategy for one business may spell doom for ...more
Paperback, 352 pages
Published August 14th 2018 by Macmillan
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Michael Huang
Rather full of cliches...
Felipe CZ
May 07, 2019 rated it it was amazing
How to make a business grow. This book tells you how to make a growth plan, depending on what is right for each type of company, starting by getting a handle on the business context and then applying certain growth paths. The key to getting the most out of customers is data, you need to know them to have a customer base penetration and have repeat customers try your new products and forgive your company if you make a mistake. But maybe you want to grow by entering new market to differente ...more
Aug 25, 2019 rated it it was amazing
A book very well put to the explanation of the each chapter with real life case studies.A failure of a business is a lesson to many,which seems to be the central theme of the book.
The book also explains how its mentioned how topic centred case studies solutions could have been fruitful for the given companies.
In the end of the book she explains all 10 growth path with perfect summary.
Jul 13, 2019 rated it really liked it
A good use of examples to explain the concepts. Each of the 10 growth paths is presented well and concepts are revised before the next sections. Well structured. Worth a read if interested in business.
Feb 25, 2019 rated it really liked it
An interesting read for anyone in a technology field or other. Lots of examples and ways to improv your business. Engaging!
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Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. She spent ten years at Gartner, the world’s leading IT research and advisory firm, as a distinguished analyst and research fellow. Her cutting-edge insights have helped Microsoft, Cisco, ...more