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Supercute Futures

3.55  ·  Rating details ·  108 ratings  ·  20 reviews
Mox and Mitsu are Supercute. They founded the global business Supercute Enterprises as teenagers, armed only with a phone, a collection of their favourite cuddly toys and a love of all things kawaii. Thanks to them, the Supercute aesthetic is now a way of life.

In a world dominated by massive conglomerates, Supercute has continued to grow bigger and more powerful, morphing
Kindle Edition, 240 pages
Published August 30th 2018 by Piatkus
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Average rating 3.55  · 
Rating details
 ·  108 ratings  ·  20 reviews

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Nicholas Smeaton
Sep 17, 2018 rated it really liked it
I have long regarded Cyberpunk as a sub-genre that had done it's dash but this book shows that there is still plenty of life in Cyberpunk still, all that was needed was a fresh approach and here the author has done it with a two pronged approach; first the story is about people at the top of the pile instead of the bottom and as the story progresses it becomes clear that they are in their own way slaves to the system as much as everyone else, the second is that he's created a setting I'll call F ...more
Oct 17, 2020 rated it liked it  ·  review of another edition
Shelves: fiction, scifi
I picked 'Supercute Futures' off my local library's sci-fi shelf as it looked potentially intriguing. The narrative centres on Mox and Mitsu, lifelong friends and business partners who own and run a vast multinational conglomerate called Supercute Enterprises. They began as social media influencers and fifty-ish years later in a grim future of environmental disaster sell entertainment, weapons, and desalinisation plants with kawaii branding. Although they are from London, there is too little of ...more
Aug 31, 2018 rated it really liked it
So much fun.

Mox and Mitsu were two child prodigies with a love of all things cute, Kawaii and Japanese. They started the Supercute Show on YouTube with their Iphones. While the world fell apart, with impacts, nuclear wars and other disasters, their popularity grew and they branched out getting into Desalination just as the world runs out of fresh water. Now they are one of the world's top conglomerates. More powerful than most governments and others want to destroy their empire.
They now have t
Dec 24, 2020 rated it did not like it  ·  review of another edition
Supercute Futures having an average rating of 3.5 absolutely baffles me. It's bad, y'all. It's really bad. It's not well written. The dialogue is awkward. The characters are as two-dimensional as cardboard cutouts. Somehow aspects of the setting remain unclear even with the massive amount of infodumping - which, by the by, is still there at page 122, more than halfway through the book.

Now you might say, "But Kayla, you didn't even finish the book! Maybe it gets better." I did have a long hard th
Nov 26, 2018 rated it really liked it
A delightfully silly, bonkers sci-fi that doesn't take itself too seriously but with some real bite beneath the cute, and humour as black as treacle beneath all the pastels and rainbow. It can be difficult to decide whether Mox and Mitsu are emotionally stunted due to the trauma and tragedy in their lives or are just calculating (maybe borderline sociopathic) women-children but either way they're supremely entertaining, leading to plenty of moments of inappropriate hilarity as well as moments of ...more
Carmen Austin
Nov 19, 2018 rated it it was amazing
This Book Is For Martin Millar SuperSuperFans Everywhere

I was rooting for Mox and Mitsu the whole time, but should I have been? Martin Millar does it again with his lovable, but f****d up characters.
Martin Willoughby
Oct 04, 2018 rated it did not like it
I wish I had the hardback version. It would burn longer.
Bek Macee
Oct 26, 2018 rated it it was amazing
This is quite like manga in the form of a novel. I'm a manga fan and I really enjoyed it. I liked the kawaii elements in the Supercute Empire and I also liked that it's not mocked in the book. The nature of kawaii is not made to look ridiculous, and nor are its followers. The joint heroines, Mox and Mitsu, are presented as frivolous in public, but efficient and even deadly behind the scenes. As a cyberpunk adventure, the story moves along swiftly. It seems light but there are some notably darker ...more
Apr 16, 2019 rated it liked it  ·  review of another edition
Supercute, Superfun and surprisingly Superdark at times. A fun little read!
David Harris
Dec 02, 2018 rated it liked it
I'm grateful to the publisher for a review copy of this book.

In a near future where the earth has been blighted by a series of disasters - human caused and natural - corporate culture dominates, with the top 19 conglomerates - the "C19" - at the top of the pile. Among these is Supercute, the empire founded by teenagers Mox and Mitsu in their bedroom, using an iPhone to create their own show which would feature not only fashion and music but maths, science and philosophy.

But that was decades ago.
Alicia Gadi
Dec 08, 2018 rated it liked it
I don't know where to start. I really liked it because I didn't expect this kind of cute cyberpunk, but I didn't find it 'funny' as people say. I'd rather consider it a very experimental novel that looks into further elements of science fiction. ...more
Jack Deighton
Oct 02, 2019 rated it it was ok
Welcome to the realm of Mox and Mitsu, stars of the Supercute Show, the world’s most popular entertainment. Starting as teenage girls in a bedroom in London with only an iPhone and a collection of cuddly toys, using their own skills, software assistance and enhanced bodies - only thirty percent of their brains is still organic, about the only original body parts left - they have parlayed their following into the mammoth Supercute Enterprises, one of the world’s top nineteen conglomerates, with f ...more
Jun 06, 2020 rated it really liked it
This is probably Millar's most accessible book and his first foray into a post-apocalyptic world which might put off longtime fans. However, the beating heart of Millar's work is his ability to make ordinary and unlikable characters likeable. As you read his works, amoral actions are explained and flawed characters are developed until you understand motivations and are able to empathize with the protagonists.

Just as important are Millar's quirky sense of humor and his unique take on familiar tr
Mar 30, 2020 rated it liked it  ·  review of another edition
I have been really excited to read this since I love Martin Miller's book, 'The Good Fairies of New York'. 'Supercute Futures' is a great satire that is both adorable and terrifying. Reading it was fun because if you are familiar with kawaii style, the imagery is hilarious. This is the most colorful dystopian novel I've ever read. Unfortunately, I thought the pacing was not great. If it wasn't such a short book, I might have really struggled finishing it. At times the story moved too fast to rea ...more
Ian Mccausland
Dec 29, 2019 rated it really liked it
This review has been hidden because it contains spoilers. To view it, click here.
Pennie Malone
May 09, 2019 rated it really liked it
Not sure what I just read. I think I liked it (even loved it perhaps?) but utterly confused and bewildered. My vision is very pastel coloured now
Nov 26, 2018 rated it it was ok
I looked forward to this one, and I found it fine but nothing special.
Adrian Bloxham
Feb 02, 2020 rated it it was amazing
I love Martin Millar, this is brilliant add always
Bob Hanks
Jan 27, 2019 rated it it was ok
Kinda cyberpunky
Daniel Logan
Dec 14, 2018 rated it it was amazing  ·  review of another edition

Martin Millar is my favourite author of all time. Supercute Futures is funny, creepy, sad, and crazy. Just read it.
Ted Brown
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Dec 27, 2018
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ramani pakalapati
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Feb 12, 2020
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Katie Curo
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Nov 09, 2018
Rob Goemans
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Dec 20, 2019
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rated it it was ok
Oct 24, 2018
Nigel McFarlane
rated it it was ok
Oct 28, 2018
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Martin Millar is a critically acclaimed Scottish writer from Glasgow, now resident in London. He also writes the Thraxas series of fantasy novels under the pseudonym Martin Scott.

The novels he writes as Martin Millar dwell on urban decay and British sub-cultures, and the impact this has on a range of characters, both realistic and supernatural. There are elements of magical realism, and the feelin

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