Introduction to Algorithmic Marketing: Artificial Intelligence for Marketing Operations

by Ilya Katsov

Introduction to Algorithmic Marketing is a comprehensive guide to advanced marketing automation for marketing strategists, data scientists, product managers, and software engineers. It summarizes various techniques tested by major technology, advertising, and retail companies, and it glues these methods together with economic theory and machine learning. The book covers the main areas of marketing that require programmatic micro-decisioning - targeted promotions and advertisements, eCommerce search, recommendations, pricing, and assortment optimization.
 
 
Table of Contents
Chapter 1 - Introduction
Chapter 2 - Review of Predictive Modeling
Chapter 3 - Promotions and Advertisements
Chapter 4 - Search
Chapter 5 - Recommendations
Chapter 6 - Pricing and Assortment

Genres: Business, Artificial Intelligence

508 pages, Paperback

Published December 1, 2017

Reviews

[Aniruddh]

One of the most comprehensive books on Data science in marketing. Some foundational math knowledge is required (functions, linear algebra, calculus etc) but I found it extremely useful as a product manager.

[Chakrit Yau]

Probably the most comprehensive book on the subject. While it is math intensive, it is beautifully written. Highly recommended.

[Madhavan]

This book is just amazing ! A lovely primer and reference book for anyone in the Algorithmic marketing side.