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Political Campaigns and Political Advertising: A Media Literacy Guide
Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text.
Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
194 pages, Hardcover
First published December 30, 2008
7 people want to read
About the author
Frank W. Baker
6 books1 followerFrank W. Baker is a graduate of the University of Georgia (ABJ, Journalism). He worked in television news from 1977 to 1986, at stations in South Carolina, Maryland and Florida. In 1987, he joined the Orange County (Orlando, FL) Public School System as an administrator in the areas of Instructional TV/Distance Education. While there, he collaborated with both Time Warner Cable and The Orlando Sentinel’s Newspapers-In-Education (NIE) to bring media literacy education to teachers and students in the nation’s 16th largest school district. (See 1995 article from Orlando Sentinel; 1996 article from Cable In The Classroom magazine.) Upon returning to South Carolina in 1997, he co-taught a college level media literacy course for educators and developed a nationally recognized media literacy resource website.
In 1999, he chaired the National Media Literacy Conference (St. Paul MN). That same year, his content analysis of all 50 state’s teaching standards revealed that almost all state’s standards included “elements of media literacy.” He is past president of (NAMLE) the National Association for Media Literacy Education (formerly The Alliance For A Media Literate America) and past vice-president of the National Telemedia Council (NTC).
He is a frequent presenter at schools, districts and conferences across the United States. He has presented at the national conferences of Staff Development For Educators (SDE), the International Reading Association (IRA), The National Middle Schools Assn. (NMSA), and the National Council of Teachers of English (NCTE).
Frank worked in K-12 School Services for the South Carolina Educational Television (PBS network) from February 1998- June 2003.
In June 2007, Frank’s work in media literacy education was recognized by the National PTA and the National Cable TV Assn. with the national “Leaders In Learning” award.
He has written teaching standards and supporting documents (English Language Arts; Visual & Performing Arts) for the SC State Department of Education.
He has been published in Learning & Leading With Technology (ISTE), Education Week, Cable in The Classroom, Telemedium (aka The Journal of Media Literacy), Florida English Journal, Ohio Media Spectrum, Middle Ground: The Magazine of Middle Level Education, Library Media Connection (LMC) and Screen Education (Australia).
He served on the National Council of Teachers of English (NCTE) “Commission on Media” from 2005-2008. For several years he helped plan the NCTE Annual Film Screening series at the organization’s annual conference. He tweets @fbaker.
He has hosted and participated in webinars with the Media Education Lab (University of Rhode Island), NCTE, ASCD (formerly the Association for Supervision and Curriculum Development), School Library Journal, and the International Society of Technology in Education (ISTE).
His first book, “Coming Distractions: Questioning Movies,” was published by Capstone Press (2007). He contributed a lesson plan to: “Lesson Plans for Creating Media-Rich Classrooms” (NCTE 2007). His second book, “Political Campaigns & Political Advertising: A Media Literacy Guide” was published by Greenwood Press (2009). He authored a chapter on media literacy in the ASCD text “Curriculum 21: Essential Education for A Changing World” (2010). His third book, “Media Literacy In The K-12 Classroom” was published by ISTE (2012). He has also contributed chapters to “Mastering Media Literacy” (Solution Tree Press, 2014). In the fall of 2016, the second (revised) edition of “Media Literacy in the K-12 Classroom” was published by ISTE. In 2017, Routledge (in collaboration with MiddleWeb.com) published “Close Reading The Media- Literacy Lessons and Activities for Every Month of The Year.” In 2021, he contributed a chapter to "Kids & Today's Media" (Rowman & Littlefield).
In 2019, his lifelong work in media literacy education was recognized by UNESCO with its GAPMIL- Global Alliance Partnership for Media & Information
In 1999, he chaired the National Media Literacy Conference (St. Paul MN). That same year, his content analysis of all 50 state’s teaching standards revealed that almost all state’s standards included “elements of media literacy.” He is past president of (NAMLE) the National Association for Media Literacy Education (formerly The Alliance For A Media Literate America) and past vice-president of the National Telemedia Council (NTC).
He is a frequent presenter at schools, districts and conferences across the United States. He has presented at the national conferences of Staff Development For Educators (SDE), the International Reading Association (IRA), The National Middle Schools Assn. (NMSA), and the National Council of Teachers of English (NCTE).
Frank worked in K-12 School Services for the South Carolina Educational Television (PBS network) from February 1998- June 2003.
In June 2007, Frank’s work in media literacy education was recognized by the National PTA and the National Cable TV Assn. with the national “Leaders In Learning” award.
He has written teaching standards and supporting documents (English Language Arts; Visual & Performing Arts) for the SC State Department of Education.
He has been published in Learning & Leading With Technology (ISTE), Education Week, Cable in The Classroom, Telemedium (aka The Journal of Media Literacy), Florida English Journal, Ohio Media Spectrum, Middle Ground: The Magazine of Middle Level Education, Library Media Connection (LMC) and Screen Education (Australia).
He served on the National Council of Teachers of English (NCTE) “Commission on Media” from 2005-2008. For several years he helped plan the NCTE Annual Film Screening series at the organization’s annual conference. He tweets @fbaker.
He has hosted and participated in webinars with the Media Education Lab (University of Rhode Island), NCTE, ASCD (formerly the Association for Supervision and Curriculum Development), School Library Journal, and the International Society of Technology in Education (ISTE).
His first book, “Coming Distractions: Questioning Movies,” was published by Capstone Press (2007). He contributed a lesson plan to: “Lesson Plans for Creating Media-Rich Classrooms” (NCTE 2007). His second book, “Political Campaigns & Political Advertising: A Media Literacy Guide” was published by Greenwood Press (2009). He authored a chapter on media literacy in the ASCD text “Curriculum 21: Essential Education for A Changing World” (2010). His third book, “Media Literacy In The K-12 Classroom” was published by ISTE (2012). He has also contributed chapters to “Mastering Media Literacy” (Solution Tree Press, 2014). In the fall of 2016, the second (revised) edition of “Media Literacy in the K-12 Classroom” was published by ISTE. In 2017, Routledge (in collaboration with MiddleWeb.com) published “Close Reading The Media- Literacy Lessons and Activities for Every Month of The Year.” In 2021, he contributed a chapter to "Kids & Today's Media" (Rowman & Littlefield).
In 2019, his lifelong work in media literacy education was recognized by UNESCO with its GAPMIL- Global Alliance Partnership for Media & Information
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