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Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
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Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

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4.40  ·  Rating details ·  15 ratings  ·  3 reviews
A WALL STREET JOURNAL BESTSELLER

Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ.


Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strat
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Kindle Edition, 352 pages
Published August 14th 2018 by Portfolio
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Tim Hughes
Sep 04, 2018 rated it it was amazing
In the current world, growth seems to be getting harder. In this book Tiffani, has come up with 10 paths, in other words company strategies to enable your company to come up with a growth plan. The book takes you through these ten strategies as well as the context, combination (you may use more than one plan) and the sequence. These descriptions are backed up by customer examples, both positive and negative, so you will see examples of Netflix, Amazon, Red Bull, Kylie Jenner, Marvel, Starbucks, ...more
Douglas
Nov 22, 2018 rated it it was amazing
Tiffani Bova has presented a unique approach to understanding how businesses grow and what the successful ones (and some not so successful) do to prevent or cure a growth stall. What makes this book stand out is Bova’s recognition that the most interesting and innovative ideas are at the boundaries of conventional strategies. The combination of growth strategies is where the magic and lie.

Great book for anyone seeking to understand how to build a business and keep it growing.

Rachel
Aug 25, 2018 rated it really liked it
Wouldn't describe it as new or groundbreaking info but very well structured. Good read.
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Tiffani Bova is the global customer growth and innovation evangelist at Salesforce. Over the past two decades, she has led large revenue-producing divisions at businesses ranging from start-ups to the Fortune 500. She spent ten years at Gartner, the world’s leading IT research and advisory firm, as a distinguished analyst and research fellow. Her cutting-edge insights have helped Microsoft, Cisco, ...more