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Advanced Google Ads Techniques: Practical advanced Google Ads practice developed over a decade by an industry veteran
This ebook is written for Google Ads practitioners that already have basic knowledge in setting up and running AdWords accounts. The book explores advanced techniques and ideas that I have picked up and developed over a decade running AdWords campaigns for small to large clients.
I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside AdWords. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.
The book is made up of modules and not written in a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any AdWords account, they have been chosen for their practicality and usefulness.
I explain the idea behind each technique and I give you ideas and example cases on how I have used it. I then show you how to set it up step by step inside AdWords. We also look at how to interpret results and how to apply it to your own campaigns, we look at real data and actual results.
The book is made up of modules and not written in a particular order, so you can choose a module or technique that seems useful to you, learn about it and apply it to your own practice. All the techniques taught can be applied to almost any AdWords account, they have been chosen for their practicality and usefulness.
84 pages, Kindle Edition
Published June 9, 2018
15 people are currently reading
2 people want to read
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