The 18 Immutable Laws of Corporate Reputation

by Ronald J. Alsop

Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad reputation, how to measure reputation and nurture a good one.

Genres: Business

320 pages, Paperback

First published March 16, 2004

Reviews

[Michael Westendorf]

Excellent book on the practice of valuing - and perhaps repairing - your company's reputation. Excellent anecdotes and brilliant prose. Buy it.

[Mills College Library]

659.2 A462 2004