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The 18 Immutable Laws of Corporate Reputation
Wall Street Journal news editor Ron Alsop provides 18 lessons based on years of experience covering every aspect of corporate reputation. He shows the benefits of a good reputation, the consequences of a bad reputation, how to measure reputation and nurture a good one.
- GenresBusiness
320 pages, Paperback
First published March 16, 2004
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Displaying 1 - 2 of 2 reviews
April 15, 2008
Excellent book on the practice of valuing - and perhaps repairing - your company's reputation. Excellent anecdotes and brilliant prose. Buy it.
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September 26, 2014659.2 A462 2004
Displaying 1 - 2 of 2 reviews