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Designing and Conducting Survey Research: A Comprehensive Guide

Book by Rea, Louis M., Parker, Richard A.

254 pages, Hardcover

First published January 1, 1992

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Profile Image for Mehwish.
305 reviews96 followers
August 28, 2016
The book is divided into 3 parts. The first looks at the designing of surveys, the second part is an overview of statistical methods to analyse the data gathered from surveys and the last part talks about presenting the findings.

I found the first and last part useful and informative but the statistical analysis bit was too basic for me.
Overall, it is a good introductory tool to grasp the workings of survey method.
Displaying 1 - 1 of 1 review