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Management of Art Galleries

4.12  ·  Rating details ·  50 ratings  ·  3 reviews
The latest edition of the bestselling guide to running a successful gallery, told from the expert perspective of art-world insiders

What makes an art gallery successful? How do galleries ensure their marketing is right? How should galleries best approach new markets and customers, while still serving their loyal clientele? Based on the results of an anonymous survey sent to
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Paperback, 152 pages
Published August 2nd 2018 by Phaidon Press (first published August 25th 2015)
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4.12  · 
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Kotryna
Let's be clear - this is not an academic overview of different approaches towards managing an art gallery but rather a pretty much one-sided, straight-forward, pro-business advice from an art entrepreneur to gallerists and art dealers trying to survive in a passion-driven and highly competitive market. This doesn't mean the book denies social mission of a gallery, it's ethics, pro-art approach, a power of gallerist's charisma, or basic passion for the subject, but it clearly states that this is ...more
Maria Gurova
Aug 12, 2019 rated it it was amazing  ·  review of another edition
A very comprehensive book full of practical cases from the successful galleries!

This is not your typical non-fiction on the subject of art management, which usually talk about art business as some mysterious unicorn to which standard rules are non applicable. Magnus Resch openly and directly de-mystifies this notion and explains why art galleries should be managed as any other business enterprise if they want to succeed. Very to the point, hands on approach of the books arms art managers with t
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Maurice Funken
Aug 05, 2018 rated it really liked it  ·  review of another edition
Magnus Resch's book is - in his own words - pro art and pro business, suggesting a revision of galleries structures and models, hopefully leading to a more successful combination of culture and commerce. Resch makes some good remarks, clearly has some insight into how gallery management works, done his research and opens up the discussion about future gallery models without giving a definite blueprint on how to successfully run a gallery...
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