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The Advertising Concept Book

4.31  ·  Rating details ·  647 ratings  ·  24 reviews
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.

Structured to provide both a complete course on advertising and a
Paperback, 256 pages
Published July 21st 2008 by Thames Hudson
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Average rating 4.31  · 
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 ·  647 ratings  ·  24 reviews

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Jan 29, 2016 rated it it was ok
Shelves: business, 2016-sig, a
I found the book to lack focus. There's a lot of good info here but its scattered around and buried beneath mundane stuff.

I liked that Pete Barry, when showing an ad, redrew it in pencil. Its a clever way of highlighting what you should be noticing in an ad - and avoids the predicament of being impressed with an ad because of its production value. I've been flipping through some "highly rated" ads and most are just pure production value without much attention to actually selling or even
Alice Kongkiatkrai
Aug 30, 2009 rated it really liked it
Got it few days ago, enjoying it so far.
Clearly written and analysed and have much useful information about advertising strategies with great examples.
May 08, 2015 rated it it was amazing  ·  review of another edition
A great book that breaks down the process of advertising in such a way that even a beginner can get into it.
Oct 10, 2017 rated it really liked it  ·  review of another edition
Shelves: creative
concepts were effectivelyexplained and elaborated on
written well and precise in a way that wasn't boring or stagnant to read
good examples were provided

Advertising personally is not my favourite asset of Graphic Design, but this book is great for those who want to get into the field and/or work in/for an Ad agency
not userfriendly enough for me on Kindle!
Oct 12, 2018 rated it liked it
Recommends it for: designer, project manager
Kind an interesting book on advertising concepts and great examples. Good for those, who are starting to work in this industry, a really great introduction to ad creation. Sadly, didn't end up providing too many insights for me. Very messy with text and illustrations, it's hard to read when you must jump and jump on different pages.
Lemuel Maigue
f*cking important for creatives especially in you're in advertising
Oct 29, 2019 rated it it was amazing
Essentially a textbook for advertising students - and a very good one! I know I'll return to this as a reference in the future.
Spencer Linton
Oct 31, 2018 rated it it was amazing  ·  review of another edition
Great read, thorough in every area and good/realistic tips.
Dave Irwin
Dec 05, 2019 rated it it was amazing
Probably one of the best books I have ever read. so good.
Jun 10, 2014 rated it liked it
Starts really strong, but didn't end up providing too many insights for me. Seems more focused on art direction than copywriting when it comes to advertising. As a result, the paradigm shifts they were selling didn't really click. I'd love to see a writing-focused book about advertising concepts.
Sep 27, 2013 rated it it was amazing  ·  review of another edition
The must-have textbook for school and refresher courses. Or back to basics flipping when you're bored for industry veterans.
Amber Bakeberg
Great reference.
Joe Thinh
Nov 21, 2011 is currently reading it
This is a good book for everyone who interest to Ads.
A thorough walk through of what advertising means in our current age.

And the core message of the book: think now, design later.
Antonio Barron
Oct 16, 2016 rated it really liked it
Un libro que explora las características de varios medios y que también forma parte de mi bibliografía actual para mis clases
Jonas Eriksson
May 12, 2012 rated it it was amazing
Brilliant book on advertising concepts!
Feb 09, 2019 rated it it was amazing
One of the best books that every marketer should read. Written by someone who is clearly a master practitioner. Loved the format. 5/5 👍
Jay Dawkins
Aug 15, 2014 rated it it was amazing
Shelves: must-read
So good, definitely some great visual examples and broad concepts here.
Jan 21, 2013 rated it it was amazing  ·  review of another edition
Explains the concepts of ideas, copy and general advice on advertising. Gives enough examples that are amazing and has exercises for the reader.
Adam Oleary
Dec 05, 2011 is currently reading it
This review has been hidden because it contains spoilers. To view it, click here.
Jun 15, 2009 rated it it was amazing
A great introduction to ad creation, and an almanac of good ads and the creative principles behind them.
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