Seize the Future for your Business: Using Imagination to Power Growth

by Beth Rogers

Seize The Future For Your Business tackles the issues of using imagination and creativity to initiate and nurture growth and success in any business enterprise. The book describes a step- by-step process, starting with the preparation for creative work, the generation of ideas, and evaluation and implementation. The inclusion of preparation and implementation makes this a more helpful read for practitioners. The book will be written in a journalistic/conversational style, while packed with information, examples and exercises.

190 pages, Paperback

First published June 4, 1998