Written for anyone who has an idea for a business, but doesn’t know how to go about starting it, Six-Week Start-Up 4th Ed. takes readers from idea to “open-for-business.” This unique book provides in-depth coverage on business concept clarification, goal definition, money matters, market research, sales, marketing, government requirements, hiring employees, and more. Designed to keep readers on track, Six-Week Start-Up 4th Ed. includes week-by-week checklists, worksheets to sort through important issues and decisions, “Questions to Ask,” “Red-Tape Alerts,” resources, and expert advice from Rhonda Abrams, America’s most read small business columnist.
I read this book for an MBA class. I can appreciate a good step-by-step book (I process so much better when things are linear), and this book did a great job of walking through what it takes to start a business. LOTS of helpful information and first-hand wisdom is passed on here, including many "make sure you don't forget ____" sections. I don't plan to start a business any time in the near future, but I agree with many other reviews of the book in that starting a business will probably take longer than 6 weeks, but this will get you well on your way.
Detailed and thorough; walks you step-by-step through the process of creating a new business, including things I hadn't thought of. Breaking it down into six weeks makes the process feel more manageable than just tossing it all out at once.
It will take you more than 6 weeks to do; but, this book is the best start-up book I've read... it takes the complex process of starting a business, and boils it down to a step-by-step recipe. A must-have for the aspiring business owner.