Principles To Fortune: Crafting a Culture to Massively Grow Your Business

by Scott J. Bintz

Learn how and why putting principles first at work, changed the business culture and rocketed a little North Dakota company from the basement into a $100+ million e-commerce superstore all while having fun & delivering more to customers, business partners & employees.

Find out how to massively grow your organization by getting principles ingrained into your work culture, which will help any business experience amazing success. It covers creating culture, e-commerce concepts, marketing in the digital world and finding a strategic way of life.

Learn ideas, attitudes, and actions that benefit the customer, the staff, and the brand's business partners. A strategic "way of life" that, when properly executed, creates life-long customers, evangelical employees, helpful partners, and yes, some profit to boot.

The title of this book is a redirect. The fortune being referred to is not money. The fortune is a combination of experiences, events, learnings, insights, and of course, luck. The real forces behind creating one's fortune are the principles an individual or business lives by. Principles are the external, arbitrary forces that affect human affairs and bring us good or bad fortune. And by good fortune, that doesn’t imply there will not be challenges along the way; rather, good fortune is a series of experiences, not a destination. Some call it chance or luck. Good fortune is propelled positively or stifled negatively by the principles we strive to live by. We shape our fortune by our principles.

Living by principles and knowing who you really are (the best or worst parts), along with the hard and soft skills you have (or are willing to put in the time to master), are the basic ingredients for personal or business fortune. Principles can be practiced personally and professionally at work. Often folks have great personal principles, but often fall short on them at work. Why? Is it fear? Is it work culture? Actually, it’s a mixture of both. This book shares the principles that transformed RealTruck as a business.

Genres: Business, Nonfiction

210 pages, Paperback

Published May 5, 2018

About the author

Scott Bintz founded RealTruck.com in the basement of a duplex in 1998, that grew into a 100+ million dollar e-commerce super-store. This was done by having a good time and delivering more to customers, employees and business partners.

His book, Principles To Fortune, shares hard core experience and practical actions anyone can take to create a winning business. No ivy league degree or resources required. A book, written for the REST of US.

Recognized as a Top Place to work by ND Young Peoples & Prairie Business Magazine and other recognition’s like Bizrate Platinum Circle of Excellence, Internet Retailers top 300 mobile & top 500 e-commerce companies.

In the E-commerce sector he continues his involvement in Red Headed Rebel, a marketing company that advises companies with e-commerce; RHRSwag.com, a raceparts website; and Red Headed Rebel Brew, coffee for entrepreneurs, rebels and rule breakers.

Scott has been featured in national UPS ads. He created RH Rebel, a property development company and RH Rebel Storage, a state-of-the-art self storage facilities.

He taught digital marketing at the University of Jamestown. His favorite saying is “Anything’s Possible”.

Reviews

[Lloyd Ann Caston · Rating 5 out of 5]

THIS BOOK IS AN INCREDIBLE ADVENTURE!!!! This is most likely the Best of the Best! I was honored to get an advance copy! So glad I did! It arrived about 3 PM yesterday, didn't get a chance to open it until about 6PM....From then until 3 AM I consumed it. Cover to Cover it was amazing from the forwards and reviews right through to the very end. I didn't skip a word. What an amazing adventure and what a down to earth look into one of the brightest minds in our world today! You owe it to yourself and your future and your family and your business to Order and read this book! It will change your life and you will be glad you did!

[Katie · Rating 5 out of 5]

This book is so good. I learned so many things about how to have a good culture at work and think people should really try these techniques.

[Chastity Schafer · Rating 5 out of 5]

As soon as I started reading the book I couldn't put it down, very inspirational on how the company started in a basement to what the company became and how they got there.

[Mary Bintz · Rating 5 out of 5]

I think Principles to Fortune is a great book for everyone. I loved how he started his business and the struggles he and his company went through to get to the success of RealTruck. I liked the guiding Principles which changed the course of his business. This book is a must-read !

[Steve Jackson · Rating 5 out of 5]

A good quality business read

Having worked for an e-commerce company myself I really enjoyed this read. We employed a lot of these strategies and they worked well. Scott certainly seems to know how to make a work place enjoyable.

[Edward Van · Rating 5 out of 5]

Excellent book on company culture!

This is a must read book for anyone interested in developing strong core values as guiding principles in their organization, which are all based on real life business examples and experiences! Thank you Scott!