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One Million Followers: How I Built a Massive Social Following in 30 Days

3.48  ·  Rating details ·  778 ratings  ·  134 reviews

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best

Kindle Edition
Published October 9th 2018 by BenBella Books (first published 2018)
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Jason Braatz
May 11, 2019 rated it did not like it
There's really nothing new here, skip this one. This should have been a blog article, not a book. I was really looking forward to it too since it had a great build up, so I was quite let down. Mr. Kane's basic premise in this book & it's summary: pay for ads through a platform's advertising (his favorite is Facebook) and seek the highest share rate when doing an A/B test. For Facebook, he demonstrates why Facebook shares are his metric to ad strength, since it has a logarithmic growth pattern fo ...more
Thor Kamphefner
Jan 16, 2020 rated it really liked it
Is the book great? No, but I’m not reading a book by a social media influencer for much more than insights about exactly that. Sprinkled throughout the book, Kane drops links for readers to go learn more at his website. A bit annoying, but ignorable. Some of the chapters can be outright skipped. If in a hurry, skip everything after chapter 5. The book is light on details on how exactly to do some of the things he describes like creating and testing ad sets, but Kane does cover generally how to d ...more
Dec 31, 2018 rated it it was ok
Shelves: business, 2018
A really well prepared book if you have a lot of money and a goal to brand yourself largely on twitter and facebook. The linkedin section, which is my area of interest, is unfortunately anemic. However, it was worth reading about the steps that are taken by those who try to influence us, and who sometimes succeed.
Frank Nemecek
May 20, 2020 rated it liked it
Let's start with the bad news: 90% of what is in this book can be found in any number of other blog posts and YouTube videos. Also, Brendan Kane puts a lot of emphasis on the size of his following rather than what he is able to do with that audience.

IMHO, it's better to have one loyal follower who buys your product or service and tells others about it than 100 million people who clicked "like" on your page and then forgot about you. Engaging an audience is key. Having an overall strategy for you
Nov 16, 2019 rated it it was ok  ·  review of another edition
This is more for small businesses than influencers looking to grow. I learned a few interesting things but like I said a majority of this book did nothing for me nor pertain to my scenario.
Nopadol Rompho
Jul 18, 2019 rated it really liked it
Shelves: startup
A book written by very experience person who has already succeeded in what he wrote. If you want to build up your followers in social media, it is worth reading. However as he was already the digital media guru who knew lots of famous people, one million followers in 30 days for him will be much easier than the rest of us. Still he offered a very good advice.
Sep 23, 2018 rated it it was amazing
Brendan Kane is a digital strategist and growth hacker who has worked with A-listers like Taylor Swift, Rihanna, and Katie Couric on their digital presence. Using that expertise, he was able to use his method to attract a following of over one million users on Facebook in 30 days.

I was skeptical at first, but the method does have its merits and given enough capital, would work.

Kane begins on a very basic level, discussing the psychology of why people interact the way they do in the online sphere
Saidi Alifa Jr.
Oct 03, 2019 rated it really liked it
If you can get anything from this books is this: Make quality content. That's it. Work on your craft every waking hour. Give more than you want to receive. Put yourself in the shoes of your audience and think about what would please them. Not to derail from your ethos but to find balance in what you want to communicate and what the audience wants to see. It's a game of translating your thoughts and creativity into a language the most people can understand. ...more
Mar 20, 2019 rated it really liked it
Brendan Kane provides a good overview of how to use a number of social media outlets to increase your brand in a host of ways, but the key is the three-step process: hypothesize, test, and pivot. This market is always changing so find your own voice and direction. Good book that I gave 4 stars. Check it out for yourself.
Cristie Underwood
Honest and in-depth advice for reaching your full potential. This advice is presented in easy to follow language that can be broken up and applied in pieces at a time.
Joseph Braithwaite
Apr 28, 2019 rated it liked it
It's was OK, gave some good insights into a few areas, so all In I learned something, probably not enough to warrant the price though... ...more
Sameer Garach
Jul 06, 2020 rated it it was amazing  ·  review of another edition
This is an excellent read to learn how to grow your social media following on several platforms. The audiobook is about six hours and does not require visuals. This is my first audiobook, and the quality is great. Facebook, Instagram, YouTube, Snapchat, and LinkedIn are discussed. Unfortunately, Twitter is not given any attention, but I assume some of the tips and tricks in the book can be used there as well. Time and money are required to grow your accounts; however, Kane provides free methods ...more
Alina Malina
Apr 11, 2020 rated it liked it
Inspirational story how to get a million followers on facebook without being famous or genius.
However, way too much irrelevant information and too many examples that do not give any practical value or insight.

Also, it's easier and cheaper to get one million followers on facebook (which the author did), than on Instagram.

The main idea is to do facebook ads and test hundreds of different variations.

I will check the ideas for creating viral content and focus 80% of my content on creating viral pos
Erica Dixon
Apr 06, 2021 rated it liked it
I read this book for my social media class, and will maybe one day come back to it if I am trying to grow a company’s following. Other than that, I found the beginning rather repetitive and preferred when he focused on specific platforms.
Scott Carmichael
Jan 31, 2020 rated it liked it
Shelves: dyb-reads, business
Yes some good advice. Probably impractical for small businesses.
Ralf Kruse
Jan 27, 2020 rated it it was amazing
I still try to understand on how some people use and miss use social media. This book gave me some good insights.
Dec 15, 2018 rated it it was amazing  ·  review of another edition
If you are looking for a great place to learn how to build your brand and following this is it. One Million Followers focus on building your self as a brand through social media and several other strategies. The book is easy to follow and can help you get started on the right foot. This book is a wonderful resource.
Bernard O'Leary
Sep 11, 2019 rated it did not like it
The funniest part is when he says he hates books that don't tell you how to create content and instead they say vague things like "be authentic" or "be creative" and he promises he won't do that and then he does exactly that.

Unless something like "get an interview with Taylor Swift" is supposed to be actionable advice, ayuno. There's some good fundamentals of digital marketing in here but, no, this book will not tell the average person how to get a thousand followers in a year, never mind a mil
May 21, 2019 rated it liked it
This book focuses on people doing business with a relatively large budget to spend on marketing via social media. Although the ideas are freshly superb, many awe-inspiring, I don't think this book introduces solutions that readily work for everyone. That said, it's an excellent book to get a glance at how digital marketing works, consumers' online psychology, and, most impressively, strategies from best modern marketers. ...more
Michael Wolcott
Jan 31, 2019 rated it did not like it
Nothing too enjoyable about the book. Has interesting insight but definitely meant for moguls and people with money, not that average person. No information about Twitter use and focus is really about making money, not necessarily about sharing knowledge or connecting for purpose. Awful story teller as well - focused too much on himself to provide any real value to readers.
Oct 30, 2018 rated it it was amazing  ·  review of another edition
With the countless books out there about how to increase your social media presence, this book actually gives you clear steps how to do so. Brendan’s insight is invaluable and he breaks everything down into easy to understand steps and procedures. I enjoyed reading this book and learned a lot.
Oct 09, 2019 rated it did not like it
No new information and far more Facebook-centric than I was looking for.
Jesse Langel
Jul 24, 2020 rated it it was amazing
Author and entrepreneur, Brendan Kane, answers that million-dollar question in his well-executed book. Through his own social-media businesses, Brendan has earned the right to give us advice on this topic.

WHAT is this book about?

Half of this book is devoted to using sound creative strategy to create emotionally resonant content. Although the title sounds "click baity," Brendan pulled off a piece of work that is balanced and helpful.

With chapters devoted to messaging, share-ability, targeting,
Samhita Narendrula
May 08, 2019 rated it really liked it
One Million Followers: How I Built a Massive Social Following in 30 Days by Brendan Kane is a marketing book that effectively describes the many ways of taking advantage of the copious amount of social platforms available. Kane starts off with examples like Justin Bieber, Taylor Swift, and Sophie Turner whom all are entertainers that the current generation follows. Kane intended to attract youngsters using social media by describing how various people went from unpopular to a huge celebrity by i ...more
Jun 12, 2019 rated it it was amazing  ·  review of another edition
Brendan Kane is a digital strategist and growth hacker who has worked with A-listers like Taylor Swift, Rihanna, and Katie Couric on their digital presence. Using that expertise, he was able to use his method to attract a following of over one million users on Facebook in 30 days.

I was skeptical at first, but the method does have its merits and given enough capital, would work.

Kane begins on a very basic level, discussing the psychology of why people interact the way they do in the online sphere
Lisa Van Gemert
Aug 04, 2020 rated it it was ok
Shelves: business-books
I had high hopes for this book, but unfortunately it did not meet expectations. Pros: It is well-written and a quick read. There are a few ideas people can actually use, so that's good. There's some good advice about what to avoid doing, which is also useful.

Here's why I don't think it's worth the money I paid for it:

- I'm going to put my main criticism at the beginning. This book leaves out the actual steps you need in order to be a lead magnet for his email list and other products (like a cou
Jeannie Zelos
Oct 12, 2018 rated it liked it
One Million followers, How I Built a Massive Social Following in 30 Days, Brendan Kane.

Review from Jeannie Zelos book reviews

Genre: Business and Investing,  Nonfiction (Adult)

Like many of the (cough) slightly older generation I'm not altogether au fait with how the internet works. I use social media, blog about art and books, but actual publicity? Nope, my growth is just something that happens, I've little idea on how to influence it, so the title of this book intrigued me. 30 days – I could do
Brian Sachetta
Jun 10, 2020 rated it liked it
When it comes to a title like this one, the danger is it suggests that gaining one million followers is straightforward, and that there’s a step-by-step process for achieving such a goal. In reality, doing so is pretty challenging; it requires lots of cash and tinkering and depends on so many factors specific to one’s business / situation.

Conceptually, I feel like that idea sums up the shortcomings of this book better than any other way I can think of. That is, it’s very hard to create a one-siz
Amin Mo
Nov 27, 2020 rated it it was ok
It was a disappointment. Growing in any platform from scratch is hard, I expected to get “insiders’ secrets” that could possibly help me in growing a page’s following from instagram for example, but this wasn’t even digital marketing 101, it was more like 100.5.
Any one with little knowledge in social media knows the information included in the book without even trying to know. Bullshit about split testing, reaching out to influencers, and even the major wisdom of posting “great content!” was a t
Lorraine Haataia PhD
Oct 19, 2020 rated it really liked it
Shelves: audiobooks, marketing
It's funny how the title here is so personal, "How I built . . . " yet much of this book is about how it takes teams of experts and lots of money to grow a million followers, even for someone who has engrossed himself in the industry for years.

Although it's interesting to learn how Shareability works to create viral content, it's not something the average small business owner can do. I was hoping to get some basic takeaways on how I can grow the social following for my business, but this is wri
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