Goodreads helps you keep track of books you want to read.
Start by marking “One Million Followers: How I Built a Massive Social Following in 30 Days” as Want to Read:
One Million Followers: How I Built a Massive Social Following in 30 Days
Enlarge cover
Rate this book
Clear rating
Open Preview

One Million Followers: How I Built a Massive Social Following in 30 Days

3.54  ·  Rating details ·  326 ratings  ·  66 reviews

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. 

This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best

Kindle Edition
Published October 9th 2018 by BenBella Books (first published 2018)
More Details... Edit Details

Friend Reviews

To see what your friends thought of this book, please sign up.

Reader Q&A

To ask other readers questions about One Million Followers, please sign up.

Be the first to ask a question about One Million Followers

This book is not yet featured on Listopia. Add this book to your favorite list »

Community Reviews

Showing 1-30
Average rating 3.54  · 
Rating details
 ·  326 ratings  ·  66 reviews

More filters
Sort order
Start your review of One Million Followers: How I Built a Massive Social Following in 30 Days
Jason Braatz
May 11, 2019 rated it did not like it
There's really nothing new here, skip this one. This should have been a blog article, not a book. I was really looking forward to it too since it had a great build up, so I was quite let down. Mr. Kane's basic premise in this book & it's summary: pay for ads through a platform's advertising (his favorite is Facebook) and seek the highest share rate when doing an A/B test. For Facebook, he demonstrates why Facebook shares are his metric to ad strength, since it has a logarithmic growth ...more
Dec 31, 2018 rated it it was ok
Shelves: 2018, business
A really well prepared book if you have a lot of money and a goal to brand yourself largely on twitter and facebook. The linkedin section, which is my area of interest, is unfortunately anemic. However, it was worth reading about the steps that are taken by those who try to influence us, and who sometimes succeed.
Nov 16, 2019 rated it it was ok  ·  review of another edition
This is more for small businesses than influencers looking to grow. I learned a few interesting things but like I said a majority of this book did nothing for me nor pertain to my scenario.
Nopadol Rompho
Jul 18, 2019 rated it really liked it
Shelves: startup
A book written by very experience person who has already succeeded in what he wrote. If you want to build up your followers in social media, it is worth reading. However as he was already the digital media guru who knew lots of famous people, one million followers in 30 days for him will be much easier than the rest of us. Still he offered a very good advice.
Thor Kamphefner
Jan 16, 2020 rated it really liked it
Is the book great? No, but Im not reading a book by a social media influencer for much more than insights about exactly that. Sprinkled throughout the book, Kane drops links for readers to go learn more at his website. A bit annoying, but ignorable. Some of the chapters can be outright skipped. If in a hurry, skip everything after chapter 5. The book is light on details on how exactly to do some of the things he describes like creating and testing ad sets, but Kane does cover generally how to do ...more
Mar 20, 2019 rated it really liked it
Brendan Kane provides a good overview of how to use a number of social media outlets to increase your brand in a host of ways, but the key is the three-step process: hypothesize, test, and pivot. This market is always changing so find your own voice and direction. Good book that I gave 4 stars. Check it out for yourself.
Joseph Braithwaite
Apr 28, 2019 rated it liked it
It's was OK, gave some good insights into a few areas, so all In I learned something, probably not enough to warrant the price though...
Cristie Underwood
Honest and in-depth advice for reaching your full potential. This advice is presented in easy to follow language that can be broken up and applied in pieces at a time.
Scott Carmichael
Jan 31, 2020 rated it liked it
Shelves: business, dyb-reads
Yes some good advice. Probably impractical for small businesses.
Ralf Kruse
Jan 27, 2020 rated it it was amazing
I still try to understand on how some people use and miss use social media. This book gave me some good insights.
Dec 15, 2018 rated it it was amazing  ·  review of another edition
If you are looking for a great place to learn how to build your brand and following this is it. One Million Followers focus on building your self as a brand through social media and several other strategies. The book is easy to follow and can help you get started on the right foot. This book is a wonderful resource.
Sep 23, 2018 rated it it was amazing
Brendan Kane is a digital strategist and growth hacker who has worked with A-listers like Taylor Swift, Rihanna, and Katie Couric on their digital presence. Using that expertise, he was able to use his method to attract a following of over one million users on Facebook in 30 days.

I was skeptical at first, but the method does have its merits and given enough capital, would work.

Kane begins on a very basic level, discussing the psychology of why people interact the way they do in the online
Bernard O'Leary
Sep 11, 2019 rated it did not like it
The funniest part is when he says he hates books that don't tell you how to create content and instead they say vague things like "be authentic" or "be creative" and he promises he won't do that and then he does exactly that.

Unless something like "get an interview with Taylor Swift" is supposed to be actionable advice, ayuno. There's some good fundamentals of digital marketing in here but, no, this book will not tell the average person how to get a thousand followers in a year, never mind a
Saidi Alifa Jr.
Oct 03, 2019 rated it really liked it
If you can get anything from this books is this: Make quality content. That's it. Work on your craft every waking hour. Give more than you want to receive. Put yourself in the shoes of your audience and think about what would please them. Not to derail from your ethos but to find balance in what you want to communicate and what the audience wants to see. It's a game of translating your thoughts and creativity into a language the most people can understand.
May 21, 2019 rated it liked it
This book focuses on people doing business with a relatively large budget to spend on marketing via social media. Although the ideas are freshly superb, many awe-inspiring, I don't think this book introduces solutions that readily work for everyone. That said, it's an excellent book to get a glance at how digital marketing works, consumers' online psychology, and, most impressively, strategies from best modern marketers.
Michael Wolcott
Jan 31, 2019 rated it did not like it
Nothing too enjoyable about the book. Has interesting insight but definitely meant for moguls and people with money, not that average person. No information about Twitter use and focus is really about making money, not necessarily about sharing knowledge or connecting for purpose. Awful story teller as well - focused too much on himself to provide any real value to readers.
Oct 30, 2018 rated it it was amazing  ·  review of another edition
With the countless books out there about how to increase your social media presence, this book actually gives you clear steps how to do so. Brendans insight is invaluable and he breaks everything down into easy to understand steps and procedures. I enjoyed reading this book and learned a lot. ...more
Samhita Narendrula
May 08, 2019 rated it really liked it
One Million Followers: How I Built a Massive Social Following in 30 Days by Brendan Kane is a marketing book that effectively describes the many ways of taking advantage of the copious amount of social platforms available. Kane starts off with examples like Justin Bieber, Taylor Swift, and Sophie Turner whom all are entertainers that the current generation follows. Kane intended to attract youngsters using social media by describing how various people went from unpopular to a huge celebrity by ...more
Jun 12, 2019 rated it it was amazing  ·  review of another edition
Brendan Kane is a digital strategist and growth hacker who has worked with A-listers like Taylor Swift, Rihanna, and Katie Couric on their digital presence. Using that expertise, he was able to use his method to attract a following of over one million users on Facebook in 30 days.

I was skeptical at first, but the method does have its merits and given enough capital, would work.

Kane begins on a very basic level, discussing the psychology of why people interact the way they do in the online
Jeannie Zelos
Oct 12, 2018 rated it liked it
One Million followers, How I Built a Massive Social Following in 30 Days, Brendan Kane.

Review from Jeannie Zelos book reviews

Genre: Business and Investing,  Nonfiction (Adult)

Like many of the (cough) slightly older generation I'm not altogether au fait with how the internet works. I use social media, blog about art and books, but actual publicity? Nope, my growth is just something that happens, I've little idea on how to influence it, so the title of this book intrigued me. 30 days I could do
Mili Fay
Mar 13, 2020 rated it it was ok
Bottom line: this book is written for the rich.

Writing: 4 Stars;
Informative: 2 Stars;
Knowledge Level? Basic +
Useful? 2 Stars;

Total: 2 Stars

Picking up this book, I thought that it would provide insight for everyone. I thought it would be a practical guide, with perhaps lists and steps that readers should follow to improve their own social following.

What I missed when reading the title was the very prominent I.

This book is not for everyone. Im sure Mr. Kane is a nice person willing to help others
Chris Outlaw
Jun 18, 2019 rated it it was amazing
I was unsure whether this book could live up to the premise on the front cover at first glance and it was only after listening to a podcast with the author i knew that this wasn't some outlandish claim and in fact was the roadmap to success on multiple social media platforms.

The author has worked with the likes of MTV, Taylor Swift and other high profile companies, celebrities and organisations spending years honing his craft all of which he gives you in this book and outlines exactly how you
Apr 09, 2019 rated it liked it
Initial Thoughts: Practical in the sense that the author actually gives fairly specific tips and guidelines. Less practical in the sense that he recommends spending somewhere in the vicinity of $10,000 to focus on Facebook ads. (There are chapters on Youtube, Instagram, LinkedIn, and Snapchat, but he makes it clear his main recommendation is Facebook.) The argument is that you need followers to make it big, either because you're running a business or because you're pursuing an artistic career ...more
Thank you BenBella Books for the ARC, and the opportunity to discover the two people I want to meet and eventually convince them to speak at an event at the library. Those people are Rachel Hollis (Girl Wash Your Face) and Brendan Kane. Every story and piece of advice he gave throughout the book was motivating and inspiring and I can just picture attending a speaker series with him being so enthusiastic and motivational that I will start applying some of his techniques to our website and my ...more
Feb 12, 2020 rated it it was amazing  ·  review of another edition
Shelves: owned, marketing
The amount of practical knowledge packed into this book is unfathomable. If you are looking to grow your brand online on Facebook, Instagram, YouTube, SnapChat, or LinkedIn, then this book is an absolute must read. Honestly, the concepts and principles from this are so well crafted that if mutated properly they could be applied to almost any form of digital marketing.

I will be fully implementing many of the practices in here over the next few months while simultaneously running another marketing
Jack Medford
Feb 04, 2020 rated it really liked it
Gives a nice and easy to read overview of how to gain a following on various social media and buid a lasting brand. This book mostly helps to build the confidence of someone trying to form a brand from scratch. Plenty of actionable tips, but also far from being the end all be all book on the topic.

Great to use as a starting point and then start trying some of the tips. Some of the big lessons are more about mindset then actually building the following. Lessons such as always keep testing and
Mike Law
Jan 02, 2019 rated it it was amazing
This was the first book I read in the new year and it's been very helpful. I feel inspired to get to work on growing my followers. I recommend it to anyone looking for ways to get started on growing their business or follower base. I've read a lot of business books over the years and listened to many podcasts -- but most of them don't have practical next steps. I appreciate that Brendan doesn't hold anything back and his writing style is engaging and informative.

I love Gary V and Seth Godin,
Oct 19, 2019 rated it really liked it  ·  review of another edition
This book was very insightful; lots of good tips, and not just for Facebook.

It is hard, though, to directly apply all his advice to the non-profit or educational world, but there are correlations. It would be perfect if all I had to do was work on social media marketing all day long. Alas, I can't do all the work it would take to build a million followers among the other tasks of my job. Again, great, practical tips. And if anything, a better understanding of how to get the job done, if I can't
Qat Wanders
Jan 14, 2020 rated it really liked it
Definitely a decent book worth reading. There is a lot of information in here, although it certainly isnt all applicable to everyone. Which is fine and to be expected. Considering we are all working on businesses of different structures and sizes, it makes sense that only a portion of the book can give us what we need. If you have a big business with deep pockets then yes, the tips are particularly helpful for growing a massive following very quickly. But for those of us with smaller businesses, ...more
Amit Verma
Oct 23, 2018 rated it liked it
This is a nice book for starters on social media. It systematically covers all relevant platforms except twitter and provides wisdom in simplified language. Summary at end of chapters will do for impatient readers.
It uses success stories of social media and tells free as well as paid strategies. Insight into developing nations and Facebook are good but Instagram and YouTube are average writes. At end wisdom which we find in multiple texts is shared as a chapter..
Don't get confused by the
« previous 1 3 next »
There are no discussion topics on this book yet. Be the first to start one »

Readers also enjoyed

  • Influencer: Building Your Personal Brand in the Age of Social Media
  • Superfans: The Easy Way to Stand Out, Grow Your Tribe, And Build a Successful Business
  • YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer
  • Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
  • SELL LIKE CRAZY: How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
  • Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
  • Ask: The Counterintuitive Online Formula to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level
  • Everything is Figureoutable: How One Simple Belief Can Help Us Overcome Any Obstacle and Create Unstoppable Success
  • What You Do Is Who You Are: How to Create Your Business Culture
  • Chasing Vines: Finding Your Way to an Immensely Fruitful Life
  • Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship
  • The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out From The Crowd
  • Free PR: How to Get Chased By The Press Without Hiring a PR Firm
  • If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition
  • Explosive Growth: A Few Things I Learned While Growing To 100 Million Users - And Losing $78 Million
  • Money: Know More, Make More, Give More
  • Contagious: Why Things Catch On
  • Leadership Strategy and Tactics: Field Manual
See similar books…

Goodreads is hiring!

If you like books and love to build cool products, we may be looking for you.
Learn more »

News & Interviews

Need another excuse to treat yourself to new book this week? We've got you covered with the buzziest new releases of the day. To create our lis...
20 likes · 46 comments
“In PCM there are six personality types: Thinkers, Persisters, Harmonizers, Imaginers, Rebels, and Promoters. Each personality type experiences the world in different ways. Thinkers perceive the world through thoughts, and logic is their currency. Persisters perceive the world through” 0 likes
More quotes…