My Product Management Toolkit: Tools and Techniques to Become an Outstanding Product Manager

by Marc Abraham

Why are some products a hit while others never see the light of day? While there’s no foolproof way to tell what will succeed and what won’t, every product has a chance as long as it’s supported by research, careful planning, and hard work.

­Written by successful product manager Marc Abraham, My Product Management Toolkit is a comprehensive guide to developing a physical or digital product that consumers love. Here’s a sample of what you’ll find within these

Strategies for determining what customers want—even when they don’t know themselves Clear suggestions for developing both physical and digital products Effective methods to constantly iterate a product or feature Containing wisdom from Abraham’s popular blog, this book explores product management from every angle, including consumer analysis, personnel management, and product evolution. Whether you’re developing a product for a small start-up or a multinational corporation, this book will prove invaluable.

Genres: Business, Technology, Nonfiction, Management

152 pages, Kindle Edition

First published March 1, 2018

About the author

Marc Abraham is veterinary advisor to the Kennel Club of Great Britain, and has judged a range of charity dog shows including Battersea Dogs Home and The Mayhew Animal Home and is also the resident vet on ITV's This Morning. He also regularly gives pet advice on BBC Breakfast and other TV shows. His series My Pet Shame with Joanna Page is on Sky One and in 2010 he also presented Crufts with Clare Balding on More 4. He also writes a column for national canine newspaper Our Dogs and has a monthly phone in as resident vet on BBC Sussex Radio. He is cofounder of www.thepet.net and his own website is www.marcthevet.com. In 2007, Marc was voted the UK's Favorite Vet by the British public, in the form of the Petplan Special Recognition Award.

Reviews

[Jonathan · Rating 4 out of 5]

I started following Marc on LinkedIn due to a family connection when he worked at ASOS, and I have thoroughly enjoyed his posts ever since.

I believe this was Marc's first book. It was straightforward to read due to an innovative structure of Goals, Related Tools and Techniques To Consider, In-Depth Look, Key Takeaways before finishing with Applying These Takeaways.

While the book is arguably aimed more at those just starting, there are very good nuggets of information that even the most experienced Product Managers can indulge on.

My personal favourite chapter was the final one, in particular the section on 'active listening, which is a personal professional skill of mine I wish to develop this year.

[Lou Robinson · Rating 4 out of 5]

Some interesting ideas, food for thought as I’m setting up my new product management team.

[Honza Marcinek · Rating 4 out of 5]

Je to nejspíš první kniha fokusovaná na produktový management, kterou jsem četl, takže nemám srovnání a proto zatím dávám 4 hvězdičky (to se může v budoucnu změnit). Nicméně aktuálně knihu vnímám tak, že je skvělým zdrojem informací pro začátečníky, kteří se chtějí dozvědět více o typech nástrojů a technikách, které produktoví manažeři používají při vývoji úspěšných produktů. Díky logickému přístupu autora, který podrobně dal dohromady výběr frameworků, jenž vám mohou pomoci v průběhu životního cyklu vývoje produktu. Marc díky tomu dal dohromady skvělou knihu, jak snadno čerpat z nástrojů, které vám mohou pomoci v závislosti na kontextu. Navíc se mi líbila i poslední kapitola o komunikaci, kterou ocení snad každý manažer.

[Thomas Ziegelbecker · Rating 4 out of 5]

This book provides a great overview of product management, while it also offers lots of practical "tools" and techniques to apply the theory, which is grounded on lots of other well known books in this area (e.g. inspired, build trap, lean startup, storymapping, ...). Good one and still has lots of potential to be expanded to a go to book for PM!

[Ravi · Rating 4 out of 5]

A very good book offering an excellent overview and inspiration to pursue further in the field of Product Management.

[L · Rating 5 out of 5]

Great overview of tools, frameworks, etc. to later return to as needed & good summary of a lot of literature that‘s out there for product managers

[Nacho Bassino · Rating 5 out of 5]

Great collection of learnings from a seasoned professional

[Lalo Gutiérrez · Rating 5 out of 5]

This book is great! It doesn’t matter if you’re just beginning or you already have experience as a PM, there’s lots to be learned and great articles/books recommendations.

[Tony · Rating 3 out of 5]

Digestible book which covers all of the key facets of Product Management at a high level. A good introduction to the field

[Francisco · Rating 4 out of 5]

Practical book

This is a very good book with practical tips for product management. I think its gives a good valuable teaching with practical tips for the reader.