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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World
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Secret Formula: The Inside Story of How Coca-Cola Became the Best-Known Brand in the World

4.25  ·  Rating details ·  4 ratings  ·  0 reviews
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly).

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-c/>Secret(Publishers
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Kindle Edition, 510 pages
Published October 27th 2015 by Open Road Media
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