Sustainable Growth and Profits: Managing Your Innovation Strategy, Organization, and Initiatives

by Magnus Penker, Peter Junermark, Sten Jacobson

Innovative concepts are like living organisms-they require energy and resources to survive. Innovation can only thrive when it emerges from an organization committed to the growth and sustainability of the enterprise. Instead of thinking of cultivating an innovation in isolation, organizations are more successful when they generate a cluster of innovations, manage them side-by-side, and evaluate how they interact as a portfolio of initiatives. Volume 5, the final volume in this detailed reference series, tackles the changing role of strategy, leadership, transformation, sustainability, and how to manage a balanced portfolio of strategic initiatives.
Over the past two decades, Innovation360 founder Magnus Penker has counseled countless enterprises on making innovation profitable, executing digitization and the global implications of new business models. He was recognized as "CEO of the Year" in 2016 for his achievements in Innovation and Growth Strategies. While devoting time to helping others, he successfully launched 10 startups and turned around more than 30 businesses throughout the continent of Europe. Penker and his colleagues bring their collective wisdom and contemporary examples from well-known corporations to this thought-provoking and game-changing approach to innovation.

"In our degree programme, we aim to give leaders the tools and know-how to innovate and transform their companies & industries. This book is an excellent resource to understand the external influences and internal abilities to do so."
- Melissa Rancourt, Academic Director of Global Executive Master Degree on Strategic Design & Management at Parsons School of Design.

"This book discusses the critical role that people and organization have in making innovation happen. The text is nicely organized, and it aligns well the emerging ISO/CD 50501 standard/guidance for innovation management."
- John Saiz, Principal Industrial Fellow at the Univ. of Cambridge and former CTO of NASA JSC.

158 pages, Paperback

Published February 14, 2018

Reviews

[Sara Owais · Rating 5 out of 5]

​Sustainable Growth and Profits is a strategic and insightful guide that emphasizes the importance of aligning innovation with organizational growth and long-term sustainability. In this volume, Magnus Penker and his co-authors explore how innovation should be managed not as isolated events, but as interconnected clusters that thrive within a well-structured system. With a strong focus on the interplay between innovation strategy, organizational design, and initiative management, the book offers practical models and frameworks ideal for leaders who want to scale innovation without compromising stability. A compelling read for executives and innovation managers seeking sustainable success in a dynamic business world.

[Consul George · Rating 5 out of 5]

This book is a treasure trove of knowledge that not only emphasizes the significance of incorporating innovation into an organization’s core but also offers practical tips to make that integration smooth and long-lasting. Whether you’re a business leader or an innovator seeking long-term success in today’s fast-paced market, “Sustainable Growth and Profits: Managing Your Innovation Strategy, Organization, and Initiatives” is an essential guide. With its strategic approach to aligning innovation with business objectives, fostering a culture of continuous improvement, and providing actionable tools for success, this book is a must-read for anyone serious about driving sustainable growth through innovation.

[Moayad Zaitoun · Rating 5 out of 5]

This book masterfully connects innovation with sustainable business outcomes. Magnus Penker offers practical tools and strategic insights for aligning innovation with growth and profitability. It's a comprehensive guide for leaders serious about building innovation-ready organizations that thrive long-term.

[Talal Hammad · Rating 5 out of 5]

Sustainable Growth and Profits delivers a clear and actionable approach to aligning innovation with long-term business success. It expertly connects strategy, structure, and execution, making it essential reading for leaders seeking to drive innovation without losing sight of sustainability and profitability. Insightful, practical, and highly relevant in today’s competitive landscape.

[Peter Glasheen]

Sustainable can be another overused word so let's also use 'healthy' in this context - because not all growth is right for an organization depending upon their situation. Great when read in the context of "for mission" as well as "for profit".

[Beda Meienberger · Rating 5 out of 5]

Ideal for companies that want to build up their innovative strength in the long term and turn it into growth and profitability in a targeted manner.