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MARKETING CHANNELS, 5/E

This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.

707 pages, Hardcover

First published January 1, 1983

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5 stars
6 (27%)
4 stars
7 (31%)
3 stars
6 (27%)
2 stars
2 (9%)
1 star
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Displaying 1 - 1 of 1 review