The Complete Guide to Book Publicity

by Jodee Blanco

The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Readers are told how to tailor campaigns to reach differing consumer, trade, and special-interest audiences; how to pitch the media and arrange author tours with print, television, and radio interviews; and how to produce headline-grabbing promotional events. Jodee Blanco has spearheaded campaigns for more than a dozen New York Times best-sellers. President of Blanco & Peace, a Chicago-based public relations firm with offices in New York and Los Angeles, and a faculty member of New York University's Center for Publishing, she splits her time among all three cities.

280 pages, Paperback

First published February 1, 2000

About the author

Founder and CEO of The Blanco Group.

Survivor, expert and activist Jodee Blanco is one of the country’s pre-eminent voices on the subject of school bullying.

The author of The New York Times bestseller, "Please Stop Laughing At Me . . . One Woman’s Inspirational Story."

Reviews

[Rachel Pollock]

This book was certainly illuminating. It's written as a how-to text for people starting out as book publicists, but i read it from the POV of a first-time novelist hoping to learn something about book publicity before i find myself in conversation with a publicist.

It's really great for getting a handle on all the different aspects of publicity campaigns--types of media, interviews, net presence, what various vocab terms mean, what author tours entail, what all that stuff costs, etc. I can't say it was a fun read--it was at times an intimidating read, in terms of seeing what's going to be expected of authors with new books out. And i gotta admit, there were a few elements of it in terms of pitch and spin that made me think, "wow, that's potentially going to make me feel icky." But, forewarned is forearmed, and having read this book, i definitely feel forewarned.

[Michael]

Written for the average do-it-yourself publisher but contains such great information on the whole book publicity industry, that it makes you realize that book PR firms are worth the money because you learn what they do for books. Now that I have read this book I would use a PR rep if I could afford it. If not, this tells you how to do it yourself.

[Enna]

Excellent book! If you are an author and don't have this on your bookshelf, then you are not a very successful author.