The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
I have never liked the term "expert", and I've not been shy about it. So when a friend recommended The Business of Expertise I bristled a little. Still, the reviews were great and moving past the term, using my experience and the knowledge I've gained to help organizations is how I make a living so there was no denying the topic was relevant.
The book started off a bit slow. The first several chapters are pretty foundational...more
David C. Baker played a crucial role five years ago when he helped my wife and I sell Yvonne's ad agency. He's thoughtful and helpful, and beyond just knowing the agency business, he's an "expert on being an expert." I quickly skimmed this book when ...more
I felt like I had to grind through page after page before I found any real nuggets of expertise. Baker talks about withholding advice before an engagement is crafted and that’s what this book feels like. It feels like the real advice is buried within so that you can’t pull out insights without spending a few hours reading ...more
He had very specific insights, like the pros and cons between writing and speaking when trying to show expertise (writing is safer, speaking is more impactful--if you have the skill). He also challenged experts to pick a truly focused ...more
Have you been running a business for a number of years on your own? Do you feel like you are offering your clients exceptional value without the reward? I felt this way before I read this book. Once I read it twice in a row it became clear to me what my next move was as a business owner. This book is eye opening and inspiring. A must read for any soloprenuer.
There are good “aha” lines midway to the later stages of the book although they are more thought provoking than actionable.
Overall it was interesting and had some motivational chapters in it. I just wish there were more tip of the iceberg exercises and advising moments within in.
Was worth reading.