The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth
I have never liked the term "expert", and I've not been shy about it. So when a friend recommended The Business of Expertise I bristled a little. Still, the reviews were great and moving past the term, using my experience and the knowledge I've gained to help organizations is how I make a living so there was no denying the topic was relevant.
The book started off a bit slow. The first several chapters are pretty foundational an...more
David C. Baker played a crucial role five years ago when he helped my wife and I sell Yvonne's ad agency. He's thoughtful and helpful, and beyond just knowing the agency business, he's an "expert on being an expert." I quickly skimmed this book when h ...more
Эта работа больше похожа не на бизнес-книгу, а на дневниковые заметки. У автора есть свой, достаточно интересный взгляд на то, как построить на своем профессиональном опыте консалтинговый бизнес. Книга неплохая и поднимает многие сложные вопросы консалтинга. Но, к сожалению, хорошие мысли бессвязно раскиданы по всей книге, а не собраны в систему, чтобы четко раскрыть тему.
ГЛАВНАЯ МЫСЛЬ КНИГИ:
Практически каждый профессионал в своей области может выстроить бизнес на своей экспертности. ...more
I felt like I had to grind through page after page before I found any real nuggets of expertise. Baker talks about withholding advice before an engagement is crafted and that’s what this book feels like. It feels like the real advice is buried within so that you can’t pull out insights without spending a few hours reading cove ...more
He had very specific insights, like the pros and cons between writing and speaking when trying to show expertise (writing is safer, speaking is more impactful--if you have the skill). He also challenged experts to pick a truly focused nic ...more
The book explores the following core concepts, among others:
1. Pattern matching is the foundation to expertise
2. Good positioning renders your work less interchangeable
3. Saying “no” is an important skill
4. You need to become a “T-shaped” expert
5. Constantly share your expertise through your writing
Have you been running a business for a number of years on your own? Do you feel like you are offering your clients exceptional value without the reward? I felt this way before I read this book. Once I read it twice in a row it became clear to me what my next move was as a business owner. This book is eye opening and inspiring. A must read for any soloprenuer.
There are good “aha” lines midway to the later stages of the book although they are more thought provoking than actionable.
Overall it was interesting and had some motivational chapters in it. I just wish there were more tip of the iceberg exercises and advising moments within in.
Was worth reading.