Communication Research Measures: A Sourcebook

by Rebecca B. Rubin, Philip Palmgreen, Howard E. Sypher

An essential sourcebook, this volume provides complete reviews of currently useful communication scales, indexes, and other measures in four important communication interpersonal, mass, organizational, and instructional. It presents the scales in their entirety, instructions for administration and scoring, and information in validity and reliability. For hands-on practicality, the measures are ordered alphabetically by title.

400 pages, Hardcover

First published September 30, 1994