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Branding Latin America: Strategies, Aims, Resistance
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Branding Latin America: Strategies, Aims, Resistance

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As public and private sectors become stakeholders, nation-states become corporations, interests become strategic objectives, and identities become brands, branding emerges as a key feature of the pervasiveness of market logic in today's world. Branding Latin America: Strategies, Aims, Resistance offers a sustained critical analysis of these transformations, which see ident ...more
ebook, 258 pages
Published February 15th 2018 by Lexington Books
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