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Designing for the Digital Age: How to Create Human-Centered Products and Services

4.14  ·  Rating details ·  664 ratings  ·  20 reviews
Whether you're designing consumer electronics, medical devices, enterprise Web apps, or new ways to check out at the supermarket, today's digitally-enabled products and services provide both great opportunities to deliver compelling user experiences and great risks of driving your customers crazy with complicated, confusing technology. Designing successful products and ser ...more
Paperback, 739 pages
Published February 1st 2009 by Wiley (first published January 16th 2009)
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Nathanael Coyne
Sep 01, 2010 rated it liked it
A hefty 740 pages, this book is comprehensive and precise just like About Face was except Kim's book has more of a focus on methodology, research, persona development and design language. Some great examples in here with an entire chapter devoted to a sample user interview. If you already own About Face 3 then you should get this book too. If you want to choose between them and you're more a researcher/designer than web/software interaction developer then I suggest you just get this book. ...more
Jan 03, 2016 added it
Shelves: hci
I have an extra copy if anyone wants it.
Daniel Klainbaum
Mar 01, 2013 rated it it was amazing
As close to a UX bible as you'll find. ...more
Sep 13, 2017 rated it did not like it
Shelves: abandoned
The perfect monitor riser. Uses dense, knotty prose in an attempt to dress up what is basically common sense advice on how to communicate and pay attention when you ask questions. Worst of all, when attempting to critique this book in the UX community you discover there are a lot of naked emperor apologists in our profession.

There are specific tactics here for doing user research, but these could be just as easily learned in any number of other ways—ones where the heart of the matter isn't burie
Luke Smith
May 21, 2018 rated it did not like it
How the hell does this have 4+ stars average rating? What is wrong with the people on Earth? (C’mon, asteroid.) “Design for the Digital Age” is a phone book with prescriptive instructions that take all the joy out of UI design. The author makes UX an elitist ivory tower practice with pejorative terms like “swoop and poop.” I think this book is for agency drones and hand-wavers who make their living selling the emperor’s new clothes.
Nov 08, 2020 rated it liked it
It has good information but, like most design books, it’s poorly written and could be half as long.
Nov 10, 2010 added it
I got as far as the chapter on Detailed Design before I realised that despite my best intentions, I would never get around to finishing this book.

Close enough to mark it "read" though, I think

Pity, it was a pretty good, comprehensive read, a bit intimidating at times, but quite enough to get me excited about interaction design... probably another passing fancy
May 07, 2017 rated it really liked it
Topic: General UX reference book that covers design process in depth

Why Read It: Not a quick read, but gives you deeper understanding of the field. This is the type of book that gives you a sense of the design process that many UX hiring managers are looking for.

When to Read it: This book is rather dense, so design beginners should check it out after reading some quick, fun books on UX. Meant for repeated reference.

Kim Goodwin’s Designing for the Digital Age is a thorough handbook that walks you
Feb 07, 2019 rated it it was amazing
Shelves: design
This review has been hidden because it contains spoilers. To view it, click here.
Lindsey Eom
Sep 09, 2020 rated it it was amazing
Shelves: owned
Gorgeous book with a ton of full-color design elements for those breaking into the UX field. Loved skimming through this and picking through the sections that applied to my work. While the UX field is constantly evolving, I think this book will be a perfect book to reference for strategies and design elements that will stand the test of time.
Mar 25, 2019 rated it it was amazing
Kim is one of the most respected UX experts in the field. She knows the big picture and the little details and she did everyone a favor by writing this massive tome. I am personally insulted on Kim's behalf by some of these negative reviews by UX wankers, don't listen to them, listen to her. ...more
Jun 14, 2020 rated it really liked it
Great textbook for an overview of what human-centric design is. Perfect textbook to have around for reference.

A lot to read through but some good info. A lot of situational context made it a bit tougher to get through.
Matthew Wilson
Aug 10, 2015 rated it really liked it
Shelves: ux, design
Great solid guide to user experience design from strategy to implementation. I used this in a class on goal-centered user experience development and Marketing and this book provided an excellent overview of UX and the UX development process, along with very detailed practical techniques that were very useful for both beginners (my students) and practitioners who have been at it a while but need some new perspective.
Nov 22, 2010 rated it it was amazing
Shelves: ux
Wonderful step-by-step tour through the Cooper method of discovering user needs, categorizing and measuring requirements and delivering designs that underpin delightful interactive systems. Yes, it's thick, but it's also an easy read and great reference. ...more
Jose Luis Pajares
Nov 03, 2015 rated it it was amazing
This was my bedside book for digital design for several years. Now still I have it at hand since its some of the more exhaustive books on HCI/UX I have in my shelves, specially for designing physical interactive products. detailed HCI/UX.
Jan 29, 2011 rated it really liked it
Good as an overall reference which might come in handy when I'm starting a project dealing with clients. ...more
May 13, 2016 rated it liked it
+Gutes Nachschlagewerk zum Einstieg

-Als Ebook eher mühsam
Grant Baker
Mar 19, 2016 rated it it was amazing
Fantastic book outlining the Goal Directed Design approach.
George B.
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Mar 17, 2016
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Best book for product designing 1 3 Feb 12, 2018 11:07PM  
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