Kellogg on Strategy: Concepts, Tools, and Frameworks for Practitioners

by David Dranove

Written for business executives and MBA students, Kellogg on Strategy is a practical guide to choosing the right strategy for your business and applying it correctly. Rather than covering the basics of strategy, this expert guide shows you how to use strategy effectively so your business can succeed. You'll learn to analyze your current competitive position, develop the perfect strategy to match your goals, and apply that strategy thoughtfully and effectively. Inside, you'll find expert guidance on:
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more

Genres: Business

240 pages, Hardcover

First published August 5, 2005

Reviews

[Hunter Pechin]

A clear and relatively concise overview of the major frameworks and tools needed to assess and choose strategy. The book lives up to the claims on its cover.

Would like to see the author duo or other Kellogg professors refresh with a new edition now that we're approaching the 20 year anniversary of its publishing in 2005.

[Carole Skees]

General theory not always applicable.

[Kyle]

This may be a good book for someone who needs a basic introduction to strategy, which is the reason it was assigned to my class where I was forced to muddle through it. However, if you already know anything about strategy, this book is overly redundant, smattered, and verging on plagiarism of Michael Porter. Also places WAY too big of an emphasis on pricing which is more of an ancillary consideration where most strategies are considered in my opinion.

[Don]

A masterwork.

[Hiro Tsai]

If you already have a business degree, then you don't need to read it.

[Lori Grant]

A must-read book on strategic frameworks for knowledge workers and entrepreneurs.