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Market Rebels: How Activists Make or Break Radical Innovations

3.22  ·  Rating details ·  23 ratings  ·  1 review
Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how market rebels--activists who defy authority and convention--are the real force behind the s ...more
Hardcover, 205 pages
Published December 21st 2008 by Princeton University Press (first published January 1st 2008)
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Jul 14, 2009 rated it it was amazing
A study of the role of market activists

In the introduction to this book, author Hayagreeva Rao mentions that some sections have appeared in academic journals, but that he’s “rewritten [them:] for the general reader rather than the specialist in organizational sociology.” May all such revisions be so smoothly executed! This fast-paced read features clear concepts and lively prose. Rao examines the role of social activists, especially engaged groups, in the fate of innovation. In doing so, he prov
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