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Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
by
Most websites lose. Almost all of them.
Many never make a profit. Others are successful at first, and then get crushed by competitors.
This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.
The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds o ...more
Many never make a profit. Others are successful at first, and then get crushed by competitors.
This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.
The methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds o ...more
Hardcover, 351 pages
Published
July 31st 2018
by Conversion Rate Experts
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Start your review of Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites
I have mixed feelings. There are many fantastic ideas, and research technics in the book. But after I've read, I'm not sure how these bunch of ideas works together. Somehow I don't see the strategic level. Let suppose I have an SMB. After I finished a book, I expect to create a conversion optimization program. But I'm not sure, that the book can help, because hard to connect the dots (I mean the CRO tactics).
For me, the most useful section of the book was the last case study. I think a good cho ...more
For me, the most useful section of the book was the last case study. I think a good cho ...more
My biggest takeaways from the book is that you need to A/B test everything. And he was completely right - I doubled conversions in a 2 week period after reading this book :O
Get yourself set up on Google Optimize or Optimizely or whatever, and start A/B testing!
Get yourself set up on Google Optimize or Optimizely or whatever, and start A/B testing!
Įdomi knyga su daug tikrų pavyzdžių kaip tinklalapiai augino konversijas. Bet gal ji labiau tiktų marketingo srityje dirbančiam žmogui, o ne šiaip bet kuriam tinklalapio savininkui, nes yra pernelyg daug niuansų. Žodžiu, gera knyga, bet ne visiems :)
Skaičiau dėl profesinių dalykų, tai kažkokių emocijų ir nesukėlė.
Skaičiau dėl profesinių dalykų, tai kažkokių emocijų ir nesukėlė.
Brilliant book. Easy enough for a non tech person like me to understand. Tons of practical examples. Will probably read it once again.
This book is one relentless sales pitch. When someone already has the book you can stop selling.
The authors tackle Conversion Rate Optimization, a topic that luckily has been tackled in books like Goward's "You Should Test That" and Ash's "Landing Page Optimization. Like those books, it espouses A/B testing as a way to improve a site, but it's central theme is about how writing is so central to the success of a business' website. This is driven home by one of my favourite passages:
"When we ask a website's visitors why they didn't buy, they often report that they were confused. They hadn't ...more
"When we ask a website's visitors why they didn't buy, they often report that they were confused. They hadn't ...more
What a surprisingly incredible read. I have great respect for authors that can structure a host of ideas in simple and easy to follow ways. This book gets an A+ in that regard.
The clear structure allows you to dip in and out of chapters if you want to get some actionable ideas immediately, but I do recommend you read from start to finish due to the progression of principles.
Structure aside, the content gets this book 5 stars. They say you should read books that you can use in the next 60 days. I ...more
The clear structure allows you to dip in and out of chapters if you want to get some actionable ideas immediately, but I do recommend you read from start to finish due to the progression of principles.
Structure aside, the content gets this book 5 stars. They say you should read books that you can use in the next 60 days. I ...more
The front part of the book explains the concept and definition of Conversion Rate Optimization (mostly centered around A/B testing) before it delves into the different tools and techniques that you can use to diagnose and improve your website.
Well organised with clear, actionable ideas, the book has an interesting section on good copywriting and why it matters. The authors also recommended a bunch of resources to read if you're keen to follow through with the subject matter. Definitely a book th ...more
Well organised with clear, actionable ideas, the book has an interesting section on good copywriting and why it matters. The authors also recommended a bunch of resources to read if you're keen to follow through with the subject matter. Definitely a book th ...more
Half of this book is relentless sales pitch. Another one barely touches the things you can do with the websites, stuff I'd expect from books from early 00's. Such a shame to keep selling this dated crap
Half of this book is relentless sales pitch. Another one barely touches the things you can do with the websites, stuff I'd expect from books from early 00's. Such a shame to keep selling this dated crap ...more
Half of this book is relentless sales pitch. Another one barely touches the things you can do with the websites, stuff I'd expect from books from early 00's. Such a shame to keep selling this dated crap ...more
Jun 13, 2021
Roy Odegard
rated it
it was amazing
·
review of another edition
Shelves:
digital-marketing
Marketing Dynamite
Just finished reading “Making Websites Win” and have lost count of how many “aha!” moments I’ve experienced throughout the read. Makes you realise how the vast majority of websites are doing very little in the way of making the sort of positive impact on a business’ growth in the way they could… if only a small potion of the knowledge described in this book was applied… I’m off to reading it all over again, this time with a view to implement, step by step.
Just finished reading “Making Websites Win” and have lost count of how many “aha!” moments I’ve experienced throughout the read. Makes you realise how the vast majority of websites are doing very little in the way of making the sort of positive impact on a business’ growth in the way they could… if only a small potion of the knowledge described in this book was applied… I’m off to reading it all over again, this time with a view to implement, step by step.
Making Website Win is a great book, and it has all the tools to make you a good Conversion Rate Expert.
I doubt anyone can implement 100% of this book into their business off the bat, but it has a lot of useful insight and is really easy to follow and read.
I would recommend this book to any Web/Marketing professional.
I doubt anyone can implement 100% of this book into their business off the bat, but it has a lot of useful insight and is really easy to follow and read.
I would recommend this book to any Web/Marketing professional.
Absolutely fantastic value
This can easily be put and presented as a course. This piece is chokfull of value and will level up anyone from expertise. I did mine and was just what I needed
Thank you
This can easily be put and presented as a course. This piece is chokfull of value and will level up anyone from expertise. I did mine and was just what I needed
Thank you
Actionable reads
Great book to get you thinking about how to me more methodical in designing digital experiences that convert. Has given me a few frameworks that I’m starting to implement at work with good effect!
Great book to get you thinking about how to me more methodical in designing digital experiences that convert. Has given me a few frameworks that I’m starting to implement at work with good effect!
Wanted to get smarter about building an effective website. So much beyond making it look pretty.
It’s the kind of book you will go back to multiple times as you design and test websites.
Easy to read, load of resources and references.
It’s the kind of book you will go back to multiple times as you design and test websites.
Easy to read, load of resources and references.
Excellent
Some brilliant ideas in here on how to improve your website’s conversion rate. Particularly like the idea of explaining why you might not have a telephone number on your website.
Some brilliant ideas in here on how to improve your website’s conversion rate. Particularly like the idea of explaining why you might not have a telephone number on your website.
Lots of useful info for getting your website to work, not just look pretty!
Absolutely mind opening read. It’s in the small things we overlook daily that the lost income sits
An easy-to-understand primer on CRO methods. I liked the emphasis on user research, and not just testing methods.
Some good tips. More geared towards companies whose models are focused on online selling.
Solid read with practical tips. Overstates the impact of CRO on business outcomes
Initially the book seemed quite transactional and disconnected. But at the end of it, have taken away some very specific and concrete action points for our website. Focused on conversions, this long read will ensure you keep reflecting on almost every element of your dtc business. Worth spending time and taking notes.
Absolute must read
I can’t recommend this highly enough; most obviously to businesses wanting more conversations but also to copywriters looking for expert confirmation that copywriting is the root of all conversions.
This book is not only about websites. Is about how to grow any online company and make a lot of profits
Not a lot in here that today's SEO wouldn't know, but it's always useful to get a refresher. Probably would work well for onboarding.
...more
A must-read if you're in marketing.
...more
Practical and easy to read. Highly recommend for anyone that "owns" a website. I've got 8 ideas I want to try this week.
...more
My review is at my website
https://workingwow.net/2020/05/31/boo...
...more
https://workingwow.net/2020/05/31/boo...
...more
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I have a question if you allow me. Does this book explain for example, how to create a website that give an experience to users? Does it help t ...more
Jul 03, 2022 01:29AM · flag