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Tribes: We Need You to Lead Us

3.81  ·  Rating details ·  38,820 ratings  ·  2,050 reviews
A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social ne
Hardcover, 151 pages
Published October 16th 2008 by Portfolio (first published 2008)
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Bonnie Grove
Apr 23, 2011 rated it did not like it
It's been a long time since I've read such a book of nonsense. I'm about half-way in, and so far he has said absolutely nothing. I feel like I'm reading a George Lucas script - all sound-bites and no content.
I'll save you the time and expense of buying this book. The message is this: Give your life over to a specific aspect of life, become the go-to person for that niche, be innovative in your use of the internet to spread the word about your masterfulness.
I cannot for the life of be believe th
Greg Swierad
It’s a good manifesto to stand up and become a leader. It has a few rules and principles on what is important to create a tribe, however, that could be written in just one article. This book lacks practical knowledge and stories. As I said, it’s like a manifesto and nothing more.
My top 3 takeaways:
* There are not many leaders because leading is uncomfortable. And this discomfort creates leverage that makes leadership worthwhile.
* Don’t ask the world for permission to become a leader.
* Being char
This book will make you want to go out and change the world.

It's a powerful reminder that what we call "marketing" is really just doing something that you believe in passionately and then sharing that passion with other people, getting them to believe in you as well. There are all sorts of ideas and causes around which we might organize--but in order to do it, we need to be out there, making things happen because we refuse to live with the fear that we can't.
Nov 18, 2008 rated it did not like it
Recommended to M by: JSW
So far, not too impressed. The author stays just on the surface and hasn't said anything new or thought-provoking (so far). It would be a better book if it were more focused and had depth, but it seems to be just a repackaging of what's already out there and trendy in the business/marketing world. ...more
May 07, 2019 rated it it was ok
Shelves: professional
I read this with some colleagues at work and I didn't find it helpful. Godin writes in simplistic bite-size chunks that don't form a coherent whole. He is smart though. He has managed to create a successful book from a collection of tweets and short blog entries, padded with sections from his previous books. ...more
Jul 20, 2009 rated it did not like it
Shelves: sociology, audiobook
I originally picked up this audiobook because the descriptions I had read of it made it sound as though it were the thematic follow-up to Malcolm Gladwell’s incredibly enjoyableThe Tipping Point. I was expecting a study on how like-minded people have a tendency to congregate and an analysis of how ideas can jump from one micro-group to another. I would have loved a book like that: thought-provoking, engaging, at times irritating, but a book that made me excited to talk about it with others.

William Aicher
Feb 08, 2010 rated it did not like it
Shelves: culture, business
From the outset, I should make it clear that I only made it about a third of the way through Tribes before closing it for good. So, what follows is only based on what is in that first third of the book.

Seth Godin's 'Tribes' is possibly the worst business-type book I've ever read. Basically it's nothing more than a large motivational speech to try to get people to become leaders. There's very little, if any, research presented in this book - and everything that is presented comes across as Godin'
Sep 28, 2017 rated it did not like it
Shelves: unfinished
Aaaugh. What the shit?

I've heard a lot of people talking about the concept of "Tribes" as it relates to this book, so I thought I'd go straight to the source and see what the fuss is about.

Within the first few pages, Godin outlines what it means to form a tribe:
- Be passionate about something
- Use the internet to connect with people who are passionate about the same thing
- Don't manage them. Managing is bad, mmkay? Managing is what the old style was about. This is a new and exciting world for le
May 02, 2017 rated it did not like it  ·  review of another edition
Vague, repetitive, and cocky without the substance to back it up. Not bad ideas necessarily but the book alienated me.
Feb 01, 2009 rated it it was amazing
I'll tell you right up front that this is a book you'll dismiss or embrace. I'm fairly certain there is no middle ground here. What it comes down to is your willingness to believe you can lead and your acceptance that most folks are sheepwalking.

Seth takes us through a perspective on what constitutes a leader and what leaders do. He explains from his point of view why companies large and small and the individuals within fight to maintain the status quo. But more than that, there are hit home ex
Nura Yusof
Jul 25, 2011 rated it did not like it
Am disappointed. This book sounded more like a self-help, ra-ra you-can-do-it diatribe than it is a how-to book.

As usual, it's sprinkled with many anecdotes of little and unheard of people and companies , which as Godin asserts, are leaders in their own right. All of which helped make this book less boring, thankfully.

I distrust any business book that doesn't have a content list or even index pages, not to mention bibliography list. Is this a sign of leadership or fiction?

That the book is split
Aug 14, 2011 rated it liked it
I don't understand what the big deal is with Seth Godin. I follow his blog and he rarely says anything that I find terribly insightful. Maybe it's the difference in our backgrounds - he comes from a management background and I come from theatre and the arts - but most of what he says is stuff that's pretty obvious to me. And he tends to try and make comparisons between things that are frequently incorrect. For example, in one recent blog post, he compared a Bentley to a Toyota and stated that th ...more
Oct 10, 2008 rated it it was amazing
Recommends it for: anyone striving for change
Recommended to Molly by: Seth's blog
Seth Godin is an inspiration to an entire generation of people, many of which spend a large portion of their day in front of a computer for both fun AND profit.

This book Tribes, is the best book on leadership, social change and creating a movement that I have read.

A book that SCREAMS to be highlighted and written in and talked about.

Extremely short chapters that pack a punch, this is a must read for anyone with a burning desire for change who just needs the little push to get beyond the fear.

Ken Schafer
Oct 20, 2008 rated it it was ok
I have to say that I was very disappointed in this outing by Seth Godin. I've read most of his work since Permission Marketing and found this to be one of the weakest.

The book is primarily a call to arms for those in larger organizations who fear taking the lead within those organizations. Very little of it is truly about "Tribes" and how they impact business which is what I thought I was getting.
Carol Merritt
Oct 31, 2008 rated it really liked it
This was an interesting mix of self-help/motivational leadership stuff with a bit of insight about how tribes are now forming. I liked it best when Godin talked about the nature of how tribes interact,especially when he explained the difference between how things used to be and how they are now.

The motivational cheerleading seemed a bit inauthentic. I mean, he would write things like "you should be leading..." and I would just think, How do you know? You don't know me.
Sep 30, 2017 rated it liked it
The author called it. Near the end, he says that some people will criticize this book for not being cohesive enough. I am that person. This was a series of paragraphs collected into one binding. Less a book, more a collection of really short essays. A few of the paragraphs were really good, but most were forgettable to me.
Feb 09, 2017 rated it really liked it
Seth Godin in Tribes presents a different model for growing and marketing - inspiring movements rather than building organisations. He makes some good points - about finding your tribe (or niche), passion, connection, being proactive and engaged and, most of all, being prepared to take risks and keeping going despite the setbacks.

As an indie (or hybrid) author, there are 'take-home' points that can apply - especially the ideas of that of building a tribe rather than a scatter-gun approach, and
Yousif Al Zeera
Sep 09, 2017 rated it liked it
Shelves: nonfiction, yz
Great stuff from Seth Godin. The significance of creating a tribe for any movement (and then connecting and progressing it).
Micah Elliott
Jan 05, 2009 rated it it was amazing
In the classic Godin style, more than anything this book is motivational, with an expected emphasis on embracing change and overcoming the F-word (Fear). But this time there's more to it (hence the multitude of tags) -- leadership! We have to assemble and lead a tribe, and "managing" isn't going to work. We must start movements, via motivation and connectivity. "The barriers to leadership have fallen," as the necessary tools are now readily available: blogs, search, RSS, social networks, GTD, pr ...more
Jan 08, 2009 rated it liked it
Shelves: business, non-fiction
I am a fan of Seth Godin, but this book annoyed me just as much as it entertained me.

In short, Godin seeks to elevate leadership —and I applaud his ideas in that regard, however he does so at the expense of management, and he depreciates the worth of managers nearly every single time he mentions them. I understand the comparison he is trying to make, however please don’t buy in to that notion that we don’t need managers —he is dead wrong.

I listened to this on audio first, and when I saw the hard
Dec 24, 2008 rated it it was amazing
Business books are usually so vapid and market driven that they rarely deserve a five star rating. Make no mistake, like other books in the genre this too is a small and silly book. What Tribes lacks in sophistication and documentation it makes up for with anecdotes and elegance. The book is filled with rarely articulated common sense observations. Godin's exploration of 21 Century leadership takes the time to make connections between school and lack of leadership. On page 97...

"Training a stud
Dec 29, 2013 rated it did not like it  ·  review of another edition
This is second Seth Godin book I have read this year. It seems as repetitive and hollow as the previous one. In Linchpin, he said you are the one who can act as linchpin, a leader and bring about the change irrespective of your designation in the organization. All it needs is passion and courage. In Tribe, he repeats same thing, only with one additional fact, that you could lead a tribe. For example, Apple employees are a tribe, Grateful Dead is a tribe. Tribes are with three-way connection - Le ...more
Apr 28, 2015 rated it it was ok  ·  review of another edition
Shelves: non-fiction
I have a friend who drank the Godin kool-aid and devotes his time trying to get others to drink it. I finally caved and checked out Tribes, which was featured on a list of Godin's "best works" and sounded interesting to me.

This one's hard to review. If you like Godin's punchy style, you'll love this. If you're already a business-person doing marketing in the digital age (or you were in 2008), you'll get all the references he makes. He'll throw out a name or an idea without explaining it or back
Gene Babon
Dec 01, 2008 rated it liked it
Shelves: business
Leadership is in desperate demand, especially given the current uncertainty in our global economy. Seth Godin provides a call to action for anyone who wants to fill the void, regardless of your current station in life.

The focus is on "tribes" which the author defines as a group of individuals who share a common interest along with a way to communicate with one another. Tribes need leadership. We all belong to multiple tribes. Pick one and lead. That is the author's call-to-action.

I'm a fan of Se
Aug 01, 2019 rated it did not like it
I normally don‘t rate any book this poorly because I can normally find something that I can take away from it. But in this case, it‘s just hot air, platitudes, and worn out phrases. I couldn‘t even finish it.
Not everybody can or wants to be leader, nor should they. We don‘t need organizations where there are only leaders, you also need people who follow a leader and get inspired by him or her.
I doubt that „the market wants me to be remarkable“ ... what does that even mean? ... I feel the author
Scott Radtke
Nov 22, 2008 rated it really liked it
While the book is small and in some ways lightweight, it also manages to be deeply engaging. In essence it's a rant to get you off your ass and do what you love to do and inspire others to follow. It's about true leadership, not about being a boss or a manager, but a leader. ...more
Dec 17, 2019 rated it really liked it
I loved it! It’s my first audio book, so I might be sentimental. I found it incredibly encouraging.
Fotis Chatzinicolaou
Aug 14, 2014 rated it really liked it
Αρκετή τροφή για σκέψη εδώ μέσα. Ο Seth δίνει την ανάλυσή του για τις φυλές και τους αρχηγούς που τις οδηγούν.

Πέρα από την φαινομενικά χαώδης οργάνωση του βιβλίου (μπορείτε να το διαβάσετε από όποιο σημείο θέλετε) το βιβλίο προσπαθεί να εμπνεύσει τον αναγνώστη να αρχίσει να ηγείτε κάποιας φυλής.

Αυτή η φυλή μπορεί να είναι αποτελείτε από τον οποιοδήποτε και να έχει σαν στόχο το οτιδήποτε. Υπάρχουν άτομα που περιμένουν κάποιον να τους βάλει σε μια σειρά και να κινηθούν μαζί προς κάποιον κοινό στόχ
Powell Omondi
Jun 12, 2017 rated it liked it
Well this is an average book, but Seth does not like average :), average is mediocre. I'm a fan of Seth Godin but this book was below par compared to his other books.

Anyway the book clearly emphasise on Leadership and building a community of individuals that can inspire change. Tribes are focal points for radical changes, the author has used numerous examples of people who have build a loyal group of followers . The book dwells majorly on using this group to spread an idea, "Ideavirus" philosoph
Jun 24, 2015 rated it really liked it
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Goodreads Librari...: missing cover art on ebook version of "Tribes" by Seth Godin 3 9 Sep 02, 2019 02:41AM  
First thing.... 14 75 Apr 03, 2014 07:44AM  
FULL Creative Lib...: Tribes 1 1 Mar 05, 2014 02:21PM  
Who's winning? The Corporations or the Public? 1 25 Oct 29, 2009 09:17PM  

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Seth Godin is a bestselling author, entrepreneur and agent of change.

Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses.

Seth was founder and CEO of Yoyodyne, the indust

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“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there.
People will follow.”
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.” 103 likes
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